Wix vs Shopify: Which One is Better in 2025?

Choosing the right platform for your online store can be a daunting task. In this article, we compare Wix and Shopify to help you make an informed decision.

We'll delve into their features, pricing, and limitations, providing a clear picture of what each platform offers. Whether you're a small business owner or an aspiring entrepreneur, this comparison will guide you in selecting the best fit for your needs.

Overview of Wix and Shopify

What is Wix?

Wix provides a platform for users to create, customize, and manage their websites. It offers tools for website creation, business solutions, and marketing, all within an intuitive interface.

Key features include an AI website builder, over 900 customizable templates, and a drag-and-drop editor. Additionally, Wix supports eCommerce, scheduling, and various business management tools, making it a versatile option for different types of users.

What is Shopify?

Shopify is a commerce platform that enables businesses to create, manage, and grow their online and offline stores. It offers tools for building websites, managing sales, marketing, and handling logistics.

Main features include a customizable checkout system, integrated marketing tools, and extensive developer support. Shopify also provides solutions for inventory management, international sales, and customer insights.

Features of Wix & Shopify

Similarities

Wix and Shopify share several key features that make them popular choices for building and managing online stores.

• Website Builders: Both platforms offer intuitive website builders with drag-and-drop functionality, allowing users to create and customize their sites easily.
• eCommerce Solutions: They provide robust eCommerce tools, including product listings, payment processing, and inventory management.
• Marketing Tools: Each platform includes integrated marketing tools such as SEO optimization, email marketing, and social media integration.
• Templates and Themes: Users can choose from a wide range of customizable templates and themes to suit various business needs.
• Mobile Management: Both Wix and Shopify offer mobile apps for managing your store on the go, ensuring flexibility and convenience.

Differences

Here are the biggest differences in features between Wix and Shopify:

• AI Website Builder: Wix offers an AI-driven website builder that creates a site based on user preferences, a feature not available on Shopify.
• Logo Maker: Wix includes a tool for creating custom logos, whereas Shopify does not provide this service.
• Shopify POS: Shopify offers a Point of Sale system for in-person sales, a feature that Wix lacks.
• Shopify Fulfillment Network: Shopify provides a fulfillment network for outsourcing logistics and returns, which is not available on Wix.
• Shopify App Store: Shopify has an extensive app store with over 13,000 apps for additional functionalities, a scale not matched by Wix.

Pricing of Wix & Shopify

Wix Pricing

Wix offers a variety of pricing plans to cater to different needs and budgets. Here is a summary of their available plans:

• Combo Plan: $16/month. Includes a custom domain, free domain for one year, 3GB storage, and 2GB bandwidth.
• Unlimited Plan: $22/month. Offers unlimited bandwidth, 10GB storage, and a free domain for one year.
• Pro Plan: $27/month. Comes with 20GB storage, unlimited bandwidth, a free domain for one year, and professional logo design tools.
• VIP Plan: $45/month. Includes priority support, 35GB storage, unlimited bandwidth, and a free domain for one year.
• Business Basic: $27/month. Provides secure online payments, 20GB storage, and unlimited bandwidth.
• Business Unlimited: $32/month. Features 35GB storage, unlimited bandwidth, and subscription plans.
• Business VIP: $59/month. Offers 50GB storage, unlimited bandwidth, and priority support.
• Enterprise Plan: Custom pricing. Includes tailored solutions and dedicated support. Contact Wix support for details.

Shopify Pricing

Shopify offers a range of pricing plans designed to meet the needs of various businesses, from startups to large enterprises.

• Starter Plan: $5/month. Ideal for beginners looking to sell on social media and messaging apps.
• Basic Plan: $39/month. Includes an online store, unlimited products, and 24/7 support.
• Shopify Plan: $105/month. Offers additional features like professional reports and more staff accounts.
• Advanced Plan: $399/month. Provides advanced report building and third-party calculated shipping rates.
• Plus Plan: Starting at $2,300/month. Tailored for high-volume businesses with advanced customization needs.
• Retail Plan: $89/month. Designed for businesses with physical stores, includes Shopify POS Pro.
• Enterprise Commerce: Custom pricing. Contact Shopify support for details.

Reviews of Wix & Shopify

Wix Reviews

Overall, users have given Wix a mixed reception, with an average rating of 3.8 out of 5. Customers found the platform's customization options helpful but were frustrated by its limited scalability and occasional performance issues.

"The templates are nice, but the site can be slow and unresponsive at times." - Alex, 3/5

"Great for small projects, but not suitable for larger businesses due to lack of advanced features." - Jamie, 2.5/5

Shopify Reviews

Shopify has received mixed reviews from users, with an overall rating of 3.9 out of 5. Customers appreciated the platform's features but were frustrated by its high costs and complex setup.

"The platform is powerful but can be overwhelming and expensive for small businesses." - Jordan, 3/5

"Great for eCommerce, but the learning curve and additional fees are a downside." - Taylor, 3.5/5

Subframe, a Better Alternative to Wix and Shopify

Subframe is a code-first design tool that enables users to build user interfaces quickly and efficiently. With features like a drag-and-drop visual editor, real-time collaboration, and pixel-perfect React + Tailwind code generation, Subframe bridges the gap between design and development, making it a favorite among designers and developers alike.

Pros of Subframe

Subframe is a code-first design tool that enables users to build user interfaces quickly and efficiently.

• Design with real components: Subframe's visual UI editor allows you to drag-and-drop on an intuitive, responsive canvas, ensuring pixel-perfect UI every time.
• Stunning UI templates: With hundreds of templates inspired by world-class products and built with reusable components, you never have to start from scratch.
• Skip handoff: Subframe provides high-quality front-end code that you can copy and paste directly into your codebase, allowing you to focus on adding business logic instead of pixel-pushing CSS.
• Real-time collaboration: The platform supports real-time collaboration, making it easier for teams to work together seamlessly.
• Free to start: You can begin building UI visually without needing a credit card, making it accessible for everyone to try.

Subframe's Pricing

At Subframe, we offer a range of pricing options to suit different needs:

• Free Plan: $0 per user/month. Includes 1 project, up to 3 page designs, up to 3 team members, and access to 200+ UI templates & snippets.
• Pro Plan: $29 per user/month. Offers up to 3 projects, unlimited page designs, unlimited team members, custom components, and 200+ UI templates & snippets.
• Custom Plan: Contact us for pricing. Provides unlimited projects, unlimited page designs, custom fonts, integration of your own components, dedicated Slack support, and a Figma plugin.

For more details, visit our Subframe Pricing page. Ready to see Subframe in action? Book a demo with us today!

What Are Others Saying?

Users have given Subframe an overall rating of 5 out of 5. They appreciate its ease of use, especially with templates, and its ability to turn ideas into production-ready UI quickly. Here are some of the sentiments from our users:

• "I love how easy this is to get started, especially with templates." - Dakota
• "Turning ideas into code is one of the most critical tasks I've ever had. Subframe is super useful and user-friendly." - Germán Merlo
• "Now this I like. Congratulations. Finally something that's not just a mockup." - Aris Nakos

Why Choose Wix, Shopify or Subframe?

If you're a small business owner or a freelancer looking for an easy-to-use platform with a wide range of customizable templates, Wix might be the right choice for you. Its intuitive drag-and-drop editor and AI tools make it perfect for those who want to create a professional website without needing extensive technical skills.

On the other hand, if you're an entrepreneur or a business aiming for rapid growth and global reach, Shopify could be your best bet. With its comprehensive tools for starting, selling, marketing, and managing a business, along with robust developer support, Shopify is ideal for those who need a powerful e-commerce solution.

As part of Subframe, we believe our platform is the perfect fit for designers and developers who want to bridge the gap between design and development. With our code-first design tool, real-time collaboration, and pixel-perfect React + Tailwind code generation, Subframe is ideal for those who need to build user interfaces quickly and efficiently.

Wix, Shopify, or Subframe: Which is The Best Tool For You?

Each platform—Wix, Shopify, and Subframe—offers unique advantages tailored to different needs. Whether you're looking for ease of use, comprehensive eCommerce solutions, or a seamless design-to-code experience, there's a platform that fits your requirements.

While Wix and Shopify are excellent choices for many, we believe Subframe stands out for its ability to bridge the gap between design and development. With its code-first approach, real-time collaboration, and pixel-perfect code generation, Subframe is the ideal tool for designers and developers aiming to build user interfaces quickly and efficiently.