Choosing between Wix and Durable? Dive into our detailed analysis to make an informed decision for your design and frontend needs.
Irvin Zhan
•
2025-01-13
When choosing a platform to build your website, Wix and Durable are two popular options. Both offer unique features and cater to different needs. In this article, we'll compare their key features, pricing, limitations, and user reviews to help you make an informed decision.
Wix: Overview and Key Features
Wix is a widely-used website builder known for its user-friendly interface and extensive customization options.
Drag-and-Drop Editor: Wix offers an intuitive drag-and-drop editor, allowing users to place elements like text, images, and videos anywhere on the page without coding.
Template Selection: Users can choose from over 500 designer-made templates, catering to various industries and styles, ensuring a professional look for any website.
App Market: Wix's App Market provides access to numerous third-party applications, such as Google Analytics, Mailchimp, and social media integrations, enhancing website functionality.
SEO Tools: Wix includes built-in SEO tools like customizable meta tags, alt text for images, and a site map generator, helping improve search engine rankings.
Mobile Optimization: Wix automatically creates a mobile-friendly version of websites, ensuring they look good and function well on smartphones and tablets.
eCommerce Capabilities: Wix supports online stores with features like product galleries, inventory management, and multiple payment options, suitable for small to medium-sized businesses.
Custom Domain and Hosting: Wix provides free hosting and the option to connect a custom domain, offering a seamless setup for users.
Customer Support: Wix offers 24/7 customer support through various channels, including live chat, email, and an extensive knowledge base, ensuring users get help when needed.
Wix's Reviews
Wix has garnered mixed reviews from users, who praise its ease of use and variety of templates but express concerns about its SEO capabilities and pricing transparency.
Ratings from Trusted Platforms:
G2: 4.2/5
User Reviews:
Andrew C. (Small-Business)
Rating: 3/5
"Loved it until I started using the SEO. The website functionality is great, but the SEO support is lacking."
Dave M. (Small-Business)
Rating: 2/5
"Fraudulent renewal scams and way harder to use than Webflow or Tilda. The template library is good, but the subscription plans are confusing."
Juan S. (Small-Business)
Rating: 5/5
"Wix is a simple, no-code solution to design and host your own website. Easy to use with good customer support, but the initial pricing guide is misleading."
Tom R. (Small-Business)
Rating: 5/5
"The simplicity is key. Perfect for building and maintaining websites, though pricing could be more favorable for loyal customers."
Beth L. (Small-Business)
Rating: 4/5
"I've done two different sites in Wix and I love it. User-friendly, but there are issues with SEO and platform limitations for advanced users."
Positive Aspects:
User-friendly and intuitive interface
Wide variety of templates
Comprehensive set of tools
Quick setup
Good customer support
Common Concerns:
Limited customization options
Pricing transparency issues
Subpar SEO capabilities
Inconsistent customer support
Confusing renewal practices
Durable: Overview and Key Features
Durable is a website builder designed for small businesses, offering a range of features to create and manage websites efficiently.
AI-Powered Website Creation: Durable uses artificial intelligence to generate a complete website in minutes. Users answer a few questions, and the AI builds a site tailored to their needs.
Customizable Templates: Durable offers a variety of templates that users can customize to fit their brand. These templates cover different industries and styles, ensuring a professional appearance.
SEO Tools: Durable includes built-in SEO tools such as keyword suggestions, meta tag customization, and automatic sitemap generation. These features help improve search engine rankings.
Integrated Analytics: Durable provides integrated analytics to track website performance. Users can monitor visitor behavior, traffic sources, and conversion rates directly from the dashboard.
eCommerce Functionality: Durable supports online stores with features like product listings, inventory management, and multiple payment gateways. This makes it suitable for small to medium-sized businesses.
Custom Domain and Hosting: Durable offers free hosting and the option to connect a custom domain. This simplifies the setup process and ensures a seamless online presence.
Customer Support: Durable provides customer support through live chat, email, and a comprehensive knowledge base. This ensures users receive assistance when needed.
Durable's Reviews
Durable has received mixed feedback from users, highlighting its quick website creation and AI-driven CRM functionalities, but also noting some limitations.
Ratings from Trusted Platforms:
G2: 4.0/5
User Reviews:
Bhavya J. (Marketing and Communications Specialist, Small Business)
Rating: 4/5
"It creates a website in just five minutes. If you want to update the website then you can't edit the existing version, you have to make a new project and then work again on it."
Positive Aspects:
Quick and easy website creation
AI-driven CRM functionalities tailored for small businesses
Common Concerns:
Inability to edit existing website versions, requiring the creation of new projects for updates
Feature Comparison: Wix vs. Durable
Similarities
Despite targeting slightly different audiences, Wix and Durable share some important similarities:
AI-Powered Website Creation: Both platforms use AI to simplify the website creation process, making it accessible for users without coding skills.
Customizable Templates: Each offers a variety of templates that can be tailored to fit different industries and styles.
SEO Tools: Both include built-in SEO tools to help improve search engine rankings and drive traffic to websites.
eCommerce Functionality: Both support online stores with features like product listings, inventory management, and multiple payment gateways.
Custom Domain and Hosting: Each provides free hosting and the option to connect a custom domain, ensuring a seamless online presence.
Customer Support: Both offer customer support through various channels, including live chat, email, and comprehensive knowledge bases.
Differences
Critical differences between Wix and Durable will likely influence your choice.
Primary Focus:
Wix: A comprehensive platform for website creation, customization, and business management.
Durable: Focused on providing AI-powered tools for quick and efficient website creation for small businesses.
Customization and Design Flexibility:
Wix: Extensive customization options with a drag-and-drop editor and over 900 templates.
Durable: Limited to customizable templates without extensive HTML customization.
E-commerce Capabilities:
Wix: Robust e-commerce features including order management, shipping, and multiple payment options.
Durable: Supports e-commerce but lacks specialized e-commerce tools and features.
User Interface and Ease of Use:
Wix: User-friendly with an intuitive interface and AI tools for personalized site creation.
Durable: Emphasizes speed and simplicity, allowing users to create a website in seconds without coding skills.
Support and Resources:
Wix: Extensive support including a help center, 24/7 customer support, and a professional services marketplace.
Durable: Provides resources like a blog, customer stories, and industry-specific guides, with support available through a help center and FAQ section.
Pricing Comparison: Wix vs. Durable
Wix Pricing
Wix offers a range of pricing plans to cater to different needs and budgets. Here's a breakdown of their pricing structures:
Business Elite: $159 per month
Free domain for 1 year
Unlimited storage space
Multi-cloud hosting
Advanced marketing suite
Accept payments
Advanced eCommerce
Advanced developer platform
100 site collaborators
Customized reports
Events Calendar app free for 1 year
Priority customer care
75 lead-capture forms
100 fields per form
Google Ads with Wix
Get Found Today app by Uberall free for 1 year
Customer accounts
Plans and recurring payments
Sell on marketplaces
Sell on social channels
Automated sales tax (500 transactions per month)
Product catalog (50,000 products)
Abandoned cart recovery
Automatic discounts
Accept pre-orders
Accept manual orders
Loyalty program
Loyalty tiers
Loyalty points expiration
Referral program
Dropshipping by Modalyst (50,000 products)
Product reviews
Branded eGift cards (Advanced)
Back in stock notifications (Unlimited)
Multiple currencies (Primary plus 10)
Business: $36 per month
Free domain for 1 year
100 GB storage space
Multi-cloud hosting
Standard marketing suite
Accept payments
Standard eCommerce
10 site collaborators
Events Calendar app free for 1 year
24/7 customer care
25 lead-capture forms
75 fields per form
Google Ads with Wix
Get Found Today app by Uberall free for 1 year
Customer accounts
Plans and recurring payments
Sell on marketplaces
Sell on social channels
Automated sales tax (100 transactions per month)
Product catalog (50,000 products)
Abandoned cart recovery
Automatic discounts
Accept pre-orders
Accept manual orders
Loyalty program
Loyalty tiers
Loyalty points expiration
Referral program
Dropshipping by Modalyst (250 products)
Product reviews
Branded eGift cards (Advanced)
Back in stock notifications (Unlimited)
Multiple currencies (Primary plus 5)
Core: $29 per month
Free domain for 1 year
50 GB storage space
Multi-cloud hosting
Basic marketing suite
Accept payments
Basic eCommerce
5 site collaborators
Events Calendar app free for 1 year
24/7 customer care
10 lead-capture forms
50 fields per form
Google Ads with Wix
Get Found Today app by Uberall free for 1 year
Customer accounts
Plans and recurring payments
Sell on marketplaces
Sell on social channels
Product catalog (50,000 products)
Abandoned cart recovery
Automatic discounts
Accept pre-orders
Accept manual orders
Loyalty program
Dropshipping by Modalyst (25 products)
Product reviews
Branded eGift cards (Basic)
Back in stock notifications (10 per month)
Light: $17 per month
Free domain for 1 year
2 GB storage space
Multi-cloud hosting
Light marketing suite
2 site collaborators
24/7 customer care
4 lead-capture forms
10 fields per form
Google Ads with Wix
Key differences in cost structure include storage space, marketing suite capabilities, the number of site collaborators, and the range of eCommerce features. Higher-tier plans offer more advanced features such as customized reports, loyalty programs, and multiple currencies.
Durable' Pricing
Durable offers various AI-powered tools to help businesses build websites, blogs, brands, and manage invoicing. Here's a summary of their pricing plans:
Specific prices for each plan are not mentioned on the webpage.
Details about what each plan includes are not provided.
For more information, users are advised to contact the company's support.
Subframe, a Better Alternative to Wix and Durable
Subframe is a UI design tool that makes it easy to create and code interfaces. We offer a drag-and-drop editor that syncs with real components, allowing you to design responsive layouts effortlessly. Our tool generates production-ready React and Tailwind code, speeding up your workflow and eliminating the need for handoff.
Subframe's Features
Subframe is the UI design tool for the AI era, offering a seamless blend of design and code.
Component-Based Design: Create user interfaces with real, reusable components instead of static mockups, ensuring precision and efficiency.
Responsive Drag-and-Drop Editor: Build production-ready layouts effortlessly with a visual editor that syncs with real components.
Pre-Built UI Templates: Access a library of customizable templates inspired by established design patterns to speed up the design process.
Code Export: Generate clean, production-quality React and Tailwind code, reducing time spent on handoff and manual CSS adjustments.
Free to Get Started: Enjoy free access to Subframe's visual design tools with no credit card required, making it easy to begin your design journey.
Subframe's Pricing
Subframe pricing is designed to cater to different needs and budgets:
Free: $0 per user/month
1 project
Up to 3 page designs
Up to 3 team members
100s of UI templates
Limited AI features
Pro: $29 per user/month
Up to 3 projects
Unlimited page designs
Unlimited team members
Custom components
100s of UI templates
Full AI beta access
Custom: "Let's talk"
Unlimited projects
Unlimited page designs
Integrate your components
Dedicated Slack support
Figma plugin
Unlimited AI
For more information, visit the Subframe Pricing page. Book a demo with Subframe to see how it can transform your UI design process.
Subframe's Reviews
Users have shared positive feedback about Subframe, noting its user-friendly interface, time-saving tools, and the quality of the UI designs it produces. The platform has earned a 5/5 rating on Product Hunt. Customers especially value the visual editor, drag-and-drop functionality, and AI features that help refine designs based on user input.
"Without Subframe, the frontend build of this tool would've taken a lot longer and a lot more financial resources." - Erin Kim
"Subframe helped us make a super clean UI for our console without designers." - Carl Peterson
"Huge shoutout to Subframe guys! Super easy to create UI, and the support is great. Highly recommend!" - Amartya Jha
Wix, Durable or Subframe? Which is The Best Tool For You
Wix, Durable, and Subframe each offer unique strengths tailored to different user needs. Wix excels in providing a comprehensive platform with extensive customization options and robust e-commerce features. Durable stands out for its AI-powered tools that enable quick and efficient website creation, ideal for small businesses looking for simplicity and speed.
However, if you seek a seamless integration of design and code, Subframe is the optimal choice. It combines real component-based design with AI-powered features, allowing you to generate production-ready React and Tailwind code effortlessly. This makes Subframe perfect for those who need both design flexibility and efficient code generation in one platform.
If you prioritize extensive customization and a wide range of business tools, Wix is a great fit. For quick and straightforward website creation, Durable may be the better choice. But for those looking for a streamlined workflow that integrates design and code seamlessly, Subframe stands out. Get started on Subframe for free and see how it can transform your UI design process.
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