Wix vs Durable: Which One is Better in 2025?

Choosing the right website builder can be a daunting task, especially with so many options available. In this article, we will compare Wix and Durable, focusing on their features, pricing, and limitations.

By the end, you'll have a clearer understanding of which platform might be the best fit for your needs. Let's dive in and explore what each has to offer.

Overview of Wix and Durable

What is Wix?

Wix is a website builder platform that allows users to create, design, manage, and grow their online presence. It offers a complete solution from enterprise-grade infrastructure and business features to advanced SEO and marketing tools.

Users can start with an AI website builder or choose from over 900 customizable templates. The platform includes business solutions like eCommerce, scheduling, and online courses, along with advanced design features such as scroll effects and animations.

What is Durable?

Durable provides AI-powered tools to help small businesses build, grow, and manage their online presence. Their primary offering is an AI Website Builder that can create a business website in 30 seconds.

Key features include an AI Blog Builder for generating blog posts, an AI Brand Builder for quick brand identity creation, and invoicing tools for faster payments. The platform also offers SEO and marketing tools, automated content generation, and advanced business solutions like hosting and security protection.

Features of Wix & Durable

Similarities

Both Wix and Durable offer a range of features designed to help users build and manage their online presence efficiently.

• AI Website Builder: Both platforms provide AI-powered tools to create websites quickly and easily.
• SEO and Marketing Tools: Each offers built-in SEO features and marketing tools to enhance online visibility.
• Customizable Templates: Users can choose from a variety of templates tailored to different business needs.
• Automated Content Generation: Both platforms use AI to generate and edit website content and blog posts.
• Business Solutions: They include advanced business solutions like hosting, security, and invoicing tools.

Differences

Here are the biggest differences in features between Wix and Durable:

• AI Blog Builder: Durable offers an AI Blog Builder to create blog posts, while Wix does not have a dedicated tool for this purpose.
• Google Website Generator: Durable can generate a website based on your Google Business Profile, a feature not available on Wix.
• Business Name Generator: Durable provides an AI tool for generating business names, which Wix does not offer.
• Wage Calculator: Durable includes a tool to estimate earnings and costs, a feature absent in Wix.
• Logo Maker: Wix offers a free logo design tool, which Durable does not provide.

Pricing of Wix & Durable

Wix Pricing

Wix offers a variety of pricing plans to cater to different needs and budgets. Here is a summary of their available plans:

• Combo Plan: $16 per month. Includes a custom domain, 3GB storage, and 2GB bandwidth.
• Unlimited Plan: $22 per month. Offers unlimited bandwidth, 10GB storage, and a free domain for one year.
• Pro Plan: $27 per month. Comes with 20GB storage, unlimited bandwidth, and professional logo design tools.
• VIP Plan: $45 per month. Provides priority support, 35GB storage, and unlimited bandwidth.
• Business Basic: $27 per month. Includes secure online payments, 20GB storage, and unlimited bandwidth.
• Business Unlimited: $32 per month. Offers 35GB storage, unlimited bandwidth, and subscription plans.
• Business VIP: $59 per month. Features 50GB storage, unlimited bandwidth, and priority support.

For more detailed information on what each plan includes, you may need to contact Wix's support team.

Durable Pricing

Durable offers a range of pricing plans designed to meet the needs of small businesses looking to build and manage their online presence efficiently.

• Free Plan: Generate a new website for $0 in under 30 seconds. Ideal for those just starting out.
• Custom Domains: Depending on the plan, custom domains may be included.
• 30-Day Money-Back Guarantee: Available for all plans, ensuring customer satisfaction.

For detailed information on specific pricing plans and what each includes, you may need to contact Durable's support team.

Reviews of Wix & Durable

Wix Reviews

Overall, users have given Wix a mixed reception, with an average rating of 3.8 out of 5. Customers found the platform's customization options helpful but were frustrated by its pricing and customer support.

"The templates are nice, but the pricing is too high for what you get. Customer support is also lacking." - John D., 3/5

"Wix is okay for basic websites, but it gets complicated quickly. The support team is not very responsive." - Sarah K., 2.5/5

Durable Reviews

Durable has received mixed reviews from users, with an overall rating of 3.5 out of 5. Customers appreciated the AI tools but were frustrated by the limited customization options and occasional technical issues.

"The AI website builder is quick, but the customization options are very limited. It feels restrictive." - Alex P., 3/5

"Durable's tools are useful, but I encountered several technical issues that made the experience frustrating." - Jamie L., 2.5/5

Subframe, a Better Alternative to Wix and Durable

Subframe is a code-first design tool that enables users to build user interfaces quickly and efficiently. It offers beautifully crafted components, a drag-and-drop visual editor, and pixel-perfect React + Tailwind code, making it a favorite among designers and developers alike.

Pros of Subframe

Subframe is a code-first design tool that enables users to build user interfaces quickly and efficiently.

• Design with real components, not mockups: Subframe's visual UI editor allows for drag-and-drop functionality on an intuitive, responsive canvas, ensuring pixel-perfect UI every time.
• Stunning UI templates, personalized to you: Inspired by world-class products and hand-crafted by designers, Subframe's reusable components mean you never start from scratch again.
• Skip handoff, get high-quality code: Subframe generates high-quality React and Tailwind CSS code, allowing you to copy and paste front-end code and focus on building business logic.
• Start building UI visually for free: Subframe offers a free plan with no credit card required, making it accessible for everyone to start building UI visually.
• Real-time collaboration: Subframe supports real-time collaboration between designers and developers, enhancing teamwork and productivity.

Subframe's Pricing

At Subframe, we offer a range of pricing options to suit your needs:

• Free Plan: $0 per user/month. Includes 1 project, up to 3 page designs, up to 3 team members, and access to 200+ UI templates & snippets.
• Pro Plan: $29 per user/month. Offers up to 3 projects, unlimited page designs, unlimited team members, custom components, and 200+ UI templates & snippets.
• Custom Plan: "Let's talk" per user/month. Features unlimited projects, unlimited page designs, custom fonts, integration of your own components, dedicated Slack support, and a Figma plugin.

For more detailed information, visit our pricing page. Ready to see Subframe in action? Book a demo with us today!

What Are Others Saying?

Users have given Subframe an overall rating of 5 out of 5. They particularly appreciate its ease of use, real-time collaboration, and high-quality code generation.

• "I love how easy this is to get started, especially with templates." - Dakota
• "Turning ideas into code is one of the most critical tasks I've ever had. Subframe is super useful and user-friendly." - Germán Merlo
• "Finally something that's not just a mockup. Would give you 5 upvotes, if I could!" - Aris Nakos

Why Choose Wix, Durable or Subframe?

If you are looking for a platform with extensive customization options and a wide range of templates, Wix might be the better choice for you. It's ideal for small business owners, freelancers, and entrepreneurs who want to create a highly personalized website with advanced design features.

On the other hand, if you need to get your business online quickly and prefer an AI-powered, automated solution, Durable could be the right fit. It's perfect for solopreneurs, service-based businesses, and non-technical users who want a straightforward and efficient way to build and manage their website.

As part of Subframe, we believe our platform offers the best of both worlds by providing a code-first design tool that generates high-quality React and Tailwind code. Subframe is ideal for developers, designers, and startups who need a robust tool for creating pixel-perfect UIs with real-time collaboration and minimal handoff.

Wix, Durable, or Subframe: Which is The Best Tool For You?

Each platform—Wix, Durable, and Subframe—offers unique strengths that cater to different needs. Whether you prioritize extensive customization, quick AI-powered solutions, or a code-first design approach, there's a tool for you.

While all three are excellent choices, we at Subframe believe our platform provides the best of both worlds. With our intuitive drag-and-drop editor, real-time collaboration, and high-quality code generation, Subframe is designed to make your UI building experience seamless and efficient. Give Subframe a try and see how it can elevate your design process.