Typography plays a crucial role in shaping a professional and modern brand identity. This article explores the font used by WordPress, examining how it contributes to the platform's visual appeal and consistency. We will look into the specific font choices and their impact on user experience.
The WordPress logo features the elegant and timeless Mrs Eaves Small Caps font.
Mrs Eaves Small Caps is known for its refined geometric shapes and balanced weights, offering styles that range from regular to bold. This font stands out with its unique small caps design, where uppercase letters are the same height as lowercase letters. The font's clean lines and classic appearance create a professional and sophisticated impression, perfectly aligning with WordPress's brand identity.
By incorporating Mrs Eaves Small Caps, WordPress conveys a sense of reliability and elegance. The font's distinctive characteristics enhance the logo's visual appeal, reinforcing the platform's commitment to quality and user experience.
Mrs Eaves Small Caps, designed by Zuzana Licko in 1996, is a revival of the classic Baskerville typeface from the 18th century. Named after John Baskerville's housekeeper and later wife, Sarah Eaves, the font has undergone various refinements to adapt to modern digital typesetting. Over time, it has seen updates to improve its legibility and versatility across different media.
Today, Mrs Eaves Small Caps is widely used in branding, editorial design, and high-end print materials. Besides WordPress, other notable companies and publications have adopted this font for its elegant and timeless appeal.
To use Mrs Eaves Small Caps in your projects, follow these steps:
The price for Mrs Eaves Small Caps is $19.50 per style or $39.00 for a pack of two styles.
With Subframe, create page templates, UI snippets, and design components and export them directly to React or Tailwind. You can also take advantage of the large font library, including Mrs Eaves Small Caps and other typographies.
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