What Font Does WHOUse?

Typography plays a crucial role in shaping a professional and modern brand identity. This article explores the font used by Who, examining how it contributes to the brand's visual appeal and consistency. We'll look at the specific font choice and its impact on Who's overall image.

What Font Does WHO Use?

The font used in the WHO logo is Frutiger Bold Condensed.

Frutiger Bold Condensed is known for its clean, modern lines and geometric shapes. It offers a range of styles and weights, making it versatile for various design needs. The bold, condensed form creates a strong visual impact, ensuring readability and prominence. This typeface conveys a sense of professionalism and authority, aligning perfectly with WHO's mission and global presence.

The geometric precision of Frutiger Bold Condensed adds a contemporary feel, while its condensed nature allows for efficient use of space. This makes it ideal for logos and branding where clarity and impact are crucial. The font's robust appearance reinforces WHO's commitment to health and well-being, making it a fitting choice for the organization's visual identity.

The History and Evolution of Frutiger Bold Condensed

Frutiger Bold Condensed, designed by Adrian Frutiger in the 1970s, emerged as a response to the need for a legible and versatile typeface for signage at the Charles de Gaulle Airport in Paris. Over the years, it has undergone various refinements to enhance its clarity and adaptability across different media. Significant updates have included adjustments to its weight and spacing to improve readability in both print and digital formats.

Today, Frutiger Bold Condensed is widely used in corporate branding, signage, and user interfaces. Besides the World Health Organization, other notable companies like Swiss International Air Lines and the London Transport system have adopted this typeface for its clean and professional appearance.

How to Use Frutiger Bold Condensed In Your Projects?

To use Frutiger Bold Condensed in your projects, follow these steps:

1. Visit this page.
2. Choose the appropriate format for your needs (e.g., OTF, TTF).
3. Review the licensing terms on this page.
4. After getting a license, download the font file to your computer.

The price for individual styles of Frutiger Bold Condensed starts at $42.99 USD, and the complete family of 19 fonts is available for $344.99 USD.

5 Fonts Similar to Frutiger Bold Condensed

• Univers: Univers is a versatile sans-serif typeface designed by Adrian Frutiger. It offers a wide range of weights and styles, making it suitable for both print and digital media. Its clean lines and geometric shapes make it comparable to Frutiger Bold Condensed. Common uses include corporate branding, signage, and editorial design.
• Avenir: Avenir, designed by Adrian Frutiger, features a harmonious blend of geometric precision and humanistic strokes. Available in multiple weights and styles, it is ideal for web design, corporate identity, and print media. Its modern and clean appearance makes it a strong alternative to Frutiger Bold Condensed.
• Helvetica: Helvetica is a widely recognized sans-serif typeface known for its neutrality and clarity. It offers a variety of weights and styles, making it versatile for various design needs. Commonly used in advertising, signage, and corporate branding, it shares the clean and professional look of Frutiger Bold Condensed.
• Optima: Optima, designed by Hermann Zapf, combines the elegance of serif fonts with the simplicity of sans-serif. It is available in multiple weights and styles, making it suitable for both display and text use. Its unique design makes it a compelling alternative to Frutiger Bold Condensed for branding and editorial projects.
• Gill Sans: Gill Sans is a humanist sans-serif typeface designed by Eric Gill. It offers a range of weights and styles, making it versatile for various applications. Known for its readability and classic design, it is commonly used in signage, corporate identity, and editorial design, similar to Frutiger Bold Condensed.

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