Discover the font used by Vetements in their branding and designs. Learn about its characteristics and why it fits the brand's aesthetic.
Irvin Zhan
•
What Font Does Vetements Use?
Typography plays a crucial role in shaping a professional and modern brand identity. This article explores the font used by Vetements, examining how it contributes to the brand's visual appeal and consistency. We will look into the specific font choice and its impact on Vetements' overall image.
What Font Does Vetements Use?
Vetements uses the Neue Helvetica Bold Condensed font in their logo.
Neue Helvetica Bold Condensed is known for its clean, geometric shapes and a variety of weights. This font offers a modern and professional look, making it a popular choice for brands aiming for a sleek and contemporary image. Its condensed style allows for efficient use of space without sacrificing readability.
The boldness of Neue Helvetica Bold Condensed creates a strong, impactful impression, perfectly aligning with Vetements' bold and avant-garde brand identity. This font choice reinforces the brand's commitment to modernity and sophistication.
The History and Evolution of Neue Helvetica Bold Condensed
Neue Helvetica Bold Condensed, created by Eduard Hoffmann and Max Miedinger in 1957, has undergone several updates to maintain its relevance in modern design. Initially part of the Helvetica family, it was refined in the 1980s to improve legibility and versatility. The typeface's clean lines and geometric precision have made it a staple in various design applications.
Today, Neue Helvetica Bold Condensed is widely used in branding, advertising, and editorial design. Besides Vetements, other notable companies like American Apparel and Lufthansa have also adopted this font for their branding, underscoring its enduring appeal and versatility.
How to Use Neue Helvetica Bold Condensed In Your Projects?
To use Neue Helvetica Bold Condensed in your projects, follow these steps:
After getting a license, download the font file to your computer.
5 Fonts Similar to Neue Helvetica Bold Condensed
Univers: Univers is a versatile sans-serif typeface designed by Adrian Frutiger. It offers a wide range of weights and styles, making it suitable for various design applications. Its clean lines and geometric shapes are similar to Neue Helvetica Bold Condensed, often used in corporate branding and editorial design.
Avenir: Created by Adrian Frutiger, Avenir combines geometric precision with a humanist touch. Available in multiple weights and styles, it is ideal for both digital and print media. Its modern and clean appearance makes it a popular choice for branding, signage, and web design.
Frutiger: Designed by Adrian Frutiger, this typeface is known for its excellent legibility and clean, modern look. Available in various weights, Frutiger is often used in signage, corporate branding, and user interfaces. Its geometric shapes and clarity make it a strong alternative to Neue Helvetica Bold Condensed.
Gill Sans: Gill Sans, designed by Eric Gill, offers a humanist touch with its clean and elegant lines. Available in multiple weights and styles, it is widely used in publishing, advertising, and corporate branding. Its versatility and readability make it a strong contender for those seeking an alternative to Neue Helvetica Bold Condensed.
Futura: Designed by Paul Renner, Futura is a geometric sans-serif typeface known for its clean, modern look. Available in various weights and styles, it is commonly used in advertising, logos, and book covers. Its precise geometry and timeless appeal make it a popular choice for contemporary design projects.
Move from Design to Code Fast with Subframe
With Subframe, create page templates, UI snippets, and design components and export them directly to React or Tailwind. You can also take advantage of the large font library, including Neue Helvetica Bold Condensed and other typographies.
