What Font Does Under ArmourUse?

Typography plays a crucial role in shaping a professional and modern brand identity. This article explores the font used by Under Armour, examining how it contributes to the brand's visual appeal and consistency. We'll look at the specific font choice and its impact on Under Armour's overall image.

What Font Does Under Armour Use?

Under Armour uses the Eurostile Ext Black font in their logo, a choice that underscores the brand's modern and professional image.

Eurostile Ext Black is a geometric sans serif font known for its clean lines and streamlined appearance. Released in 1962, it features a bold, extended style that makes a strong visual impact. The font's geometric shapes and modern design elements make it versatile for various applications, from logos to digital interfaces.

The bold and professional impression created by Eurostile Ext Black aligns perfectly with Under Armour's focus on performance and innovation. The font's modern aesthetic complements the brand's commitment to cutting-edge athletic wear, reinforcing its identity in the competitive sports market.

The History and Evolution of Eurostile Ext Black

Eurostile Ext Black, designed by Aldo Novarese and released in 1962, emerged as a quintessential geometric sans serif font. Its clean lines and modern aesthetic quickly gained popularity, particularly in the 1960s and 1970s. Over the years, the font has seen various adaptations to meet contemporary design needs, but its core geometric structure has remained largely unchanged, preserving its timeless appeal.

Today, Eurostile Ext Black is widely used in branding, particularly for logos and digital interfaces. Besides Under Armour, the font is also employed by other well-known companies, enhancing their modern and professional image.

How to Use Eurostile Ext Black In Your Projects?

To use Eurostile Ext Black in your projects, follow these steps:

1. Visit this page.
2. Choose the appropriate format for your needs (e.g., OTF, TTF).
3. Review the licensing terms on this page.
4. After getting a license, download the font file to your computer.

The Eurostile Ext Black font is priced at $89.99 USD for an individual font or $83.99 USD for a complete family of 2 fonts.

5 Fonts Similar to Eurostile Ext Black

• Microgramma is a geometric sans serif font with a clean, modern look. Designed by Aldo Novarese and Alessandro Butti, it features bold, extended characters similar to Eurostile Ext Black. Commonly used in technology and automotive branding, it offers styles like bold and extended.
• Square 721 is a versatile geometric sans serif font. It has a similar bold and extended style to Eurostile Ext Black, making it ideal for logos and digital interfaces. Available in multiple weights, it is often used in corporate branding and advertising.
• Neuropol is a futuristic sans serif font with geometric shapes and clean lines. It shares the modern aesthetic of Eurostile Ext Black and is frequently used in tech and sci-fi designs. Neuropol is available in regular and bold styles.
• Agency FB is a geometric sans serif font known for its sleek, modern design. It offers a range of weights and styles, making it versatile for various applications, including branding and digital media. Its bold, extended characters are reminiscent of Eurostile Ext Black.
• Bank Gothic is a geometric sans serif font with a strong, industrial feel. Its bold, extended characters are similar to Eurostile Ext Black, making it suitable for corporate and tech branding. Available in medium and bold weights, it is often used in signage and logos.

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