What Font Does Tumblr Use?

Typography plays a crucial role in shaping a professional and modern brand identity. This article explores the font used by Tumblr, examining how it contributes to the platform's visual appeal and consistency. We'll look at the specific font choice and its impact on Tumblr's overall design.

What Font Does Tumblr Use?

The Tumblr logo uses the Bookman Old Style Bold font.

Bookman Old Style Bold is a commercial typeface known for its classic and robust design. It features a range of styles, including regular, italic, and bold, with geometric shapes that are both elegant and readable. The font's weights vary, providing flexibility for different design needs. Unique characteristics include its pronounced serifs and ball terminals, which add a touch of sophistication.

This typeface creates a timeless and authoritative impression, making it a fitting choice for Tumblr's brand identity. The slight modifications Tumblr made in 2014, such as removing the serif from the letter "u" and enhancing the ball terminal on the "r," further tailor the font to reflect the platform's modern and approachable aesthetic.

The History and Evolution of Bookman Old Style Bold

Bookman Old Style Bold, originally designed in the 19th century, has undergone several transformations to adapt to modern design needs. Initially created by Alexander Phemister, it was later refined by Chauncey H. Griffith in the 1930s. The font's evolution includes updates to its weight and style, making it more versatile for contemporary use. Notably, Tumblr's 2014 logo update involved slight modifications to this typeface, enhancing its modern appeal.

Today, Bookman Old Style Bold is widely used in various forms of digital and print media. It is popular in branding, advertising, and editorial design due to its classic yet robust appearance. Besides Tumblr, other well-known companies and publications also utilize this font to convey a sense of tradition and reliability.

How to Use Bookman Old Style Bold In Your Projects?

Using Bookman Old Style Bold in your projects is straightforward. Follow these steps to get started:

1. Visit this page.
2. Choose the appropriate format for your needs (e.g., OTF, TTF).
3. Review the licensing terms on this page.
4. After getting a license, download the font file to your computer.

The price for individual styles starts at $40.99 USD, and the complete family of 4 fonts is available for $246.99 USD.

5 Fonts Similar to Bookman Old Style Bold

• Clarendon: Clarendon is a slab-serif typeface with a bold and sturdy design. It offers styles like regular, bold, and italic. Its geometric shapes and pronounced serifs make it ideal for headlines and signage. Clarendon is often used in advertising and branding due to its strong visual impact.
• Century Schoolbook: Century Schoolbook is a serif typeface known for its readability and classic design. Available in regular, bold, italic, and bold italic, it features rounded serifs and a balanced geometry. This font is commonly used in textbooks and educational materials for its clarity and legibility.
• Goudy Old Style: Goudy Old Style is a serif typeface with a warm and elegant design. It includes styles like regular, italic, and bold. Its organic shapes and moderate contrast make it suitable for editorial design and book publishing. Goudy Old Style is often used for body text and headings.
• Cochin: Cochin is a serif typeface with a delicate and refined appearance. It offers styles such as regular, italic, and bold. Its thin serifs and high contrast make it ideal for luxury branding and editorial design. Cochin is frequently used in fashion magazines and high-end product packaging.
• Baskerville: Baskerville is a transitional serif typeface known for its elegance and readability. Available in regular, bold, italic, and bold italic, it features high contrast and sharp serifs. This font is commonly used in book publishing and corporate branding for its sophisticated and professional look.

Move from Design to Code Fast with Subframe

With Subframe, create page templates, UI snippets, and design components and export them directly to React or Tailwind. You can also take advantage of the large font library, including Bookman Old Style Bold and other typographies.

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