Typography plays a crucial role in shaping a professional and modern brand identity. This article explores the font used by Samsung Galaxy, examining how it contributes to the brand's visual appeal and consistency. We'll look at the specific font choice and its impact on Samsung's overall design.
The Samsung Galaxy logo features the ITC Avant Garde Gothic Demi Bold font, a choice that underscores the brand's commitment to modernity and sleek design.
ITC Avant Garde Gothic Demi Bold is known for its geometric shapes and clean lines, available in various styles and weights. This font's unique characteristics include its bold, rounded forms and balanced proportions, which create a sense of clarity and precision. The impression it leaves is one of sophistication and innovation, perfectly aligning with Samsung Galaxy's image of cutting-edge technology and high-quality design.
The use of ITC Avant Garde Gothic Demi Bold in the Samsung Galaxy logo ties back to the brand's identity by emphasizing a modern and professional aesthetic. This font choice helps convey the values of innovation and quality that Samsung Galaxy stands for, making it an integral part of the brand's visual appeal.
ITC Avant Garde Gothic Demi Bold was designed in the early 1970s by Herb Lubalin and Tom Carnase, inspired by the logo of the magazine "Avant Garde." Over the years, the font has undergone various updates to enhance its versatility and readability, maintaining its geometric and clean aesthetic. Significant changes include the addition of new weights and styles, making it adaptable for different design needs.
Today, ITC Avant Garde Gothic Demi Bold is widely used in branding, advertising, and editorial design. Besides Samsung, other notable companies like Adidas and Calvin Klein have also utilized this font to convey a modern and sophisticated image.
To use ITC Avant Garde Gothic Demi Bold in your projects, follow these steps:
The individual font is priced at $42.99 USD, and the complete family of 20 fonts is available for $329.98 USD.
With Subframe, create page templates, UI snippets, and design components and export them directly to React or Tailwind. You can also take advantage of the large font library, including ITC Avant Garde Gothic Demi Bold and other typographies.
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