What Font Does SalesforceUse?

Typography plays a crucial role in shaping a professional and modern brand identity. This article explores the font used by Salesforce, examining how it contributes to the brand's visual appeal and consistency. We'll look into the specific font choice and its impact on Salesforce's overall design.

What Font Does Salesforce Use?

The Salesforce logo features the Aller font, a modern and versatile typeface that enhances the brand's visual identity.

Aller is available in multiple styles, including Light, Regular, Bold, and Italic. Its geometric shapes and clean lines create a contemporary look, while the variety of weights offers flexibility in design. The font's unique characteristics, such as its rounded terminals and balanced proportions, make it stand out. This modern yet approachable impression aligns perfectly with Salesforce's innovative and user-friendly image.

By using Aller, Salesforce conveys a sense of reliability and forward-thinking. The font's clean and professional appearance supports the brand's commitment to providing cutting-edge CRM solutions. This choice of typography not only enhances readability but also reinforces Salesforce's position as a leader in the tech industry.

The History and Evolution of Aller

Aller, designed by Dalton Maag, was introduced in 2008. Initially created for the Danish School of Media and Journalism, it has since evolved to become a versatile typeface used in various applications. Over the years, Aller has seen updates to enhance its readability and aesthetic appeal, making it suitable for both digital and print media.

Today, Aller is widely used in branding, web design, and corporate communications. Besides Salesforce, which prominently features Aller in its logo, the font is also popular among educational institutions and media organizations for its clean and professional look.

How to Use Aller In Your Projects?

To use Aller in your projects, follow these steps:

1. Visit this page.
2. Choose the appropriate format for your needs (e.g., OTF, TTF).
3. Review the licensing terms on this page.
4. After getting a license, download the font file to your computer.

5 Fonts Similar to Aller

• Open Sans is a humanist sans-serif typeface designed by Steve Matteson. It offers a friendly and open appearance with a wide range of styles, including Light, Regular, Semi-Bold, and Bold. Open Sans is widely used in web design and user interfaces due to its excellent readability.
• Roboto is a neo-grotesque sans-serif font developed by Google. It features geometric shapes with open curves, available in multiple weights from Thin to Black. Roboto is commonly used in mobile app design and web interfaces, providing a modern and clean look similar to Aller.
• Montserrat is a geometric sans-serif typeface created by Julieta Ulanovsky. It includes styles like Thin, Light, Regular, and Bold. Montserrat's clean lines and balanced proportions make it ideal for branding, headlines, and digital content, offering a contemporary feel akin to Aller.
• Lato is a sans-serif font designed by Łukasz Dziedzic. It features semi-rounded details and a sleek appearance, available in weights from Hairline to Black. Lato is often used in corporate design and web content, providing a professional and approachable look similar to Aller.
• Raleway is an elegant sans-serif typeface designed by Matt McInerney. It offers a variety of styles, including Thin, Light, Regular, and Bold. Raleway's refined geometry and versatility make it suitable for headings, logos, and web design, closely matching the modern aesthetic of Aller.

Move from Design to Code Fast with Subframe

With Subframe, create page templates, UI snippets, and design components and export them directly to React or Tailwind. You can also take advantage of the large font library, including Aller and other typographies. Build and create pixel-perfect UIs in no time. Start for free or explore templates.