What Font Does PinterestUse?

Typography plays a crucial role in shaping a professional and modern brand identity. This article explores the font used by Pinterest, examining how it contributes to the platform's visual appeal and consistency. We will look into the specific font choice and its impact on Pinterest's overall design.

What Font Does Pinterest Use?

The font used in Pinterest's logo is Neue Haas Grotesk Display Bold.

Neue Haas Grotesk Display Bold is a versatile typeface known for its clean, geometric shapes and multiple weights. It offers a range of styles, making it adaptable for various design needs. The font's bold weight provides a strong visual impact, while its geometric precision ensures readability. This typeface creates a modern and professional impression, aligning perfectly with Pinterest's sleek and contemporary brand identity.

The bold and clear design of Neue Haas Grotesk Display Bold enhances Pinterest's logo, making it easily recognizable and memorable. The rounded "i" dot and the tweaked "s" in the logo are subtle yet effective modifications that tie back to the font's unique characteristics. This choice of typeface underscores Pinterest's commitment to a cohesive and polished visual presentation.

The History and Evolution of Neue Haas Grotesk Display Bold

Neue Haas Grotesk Display Bold, originally designed in the 1950s by Max Miedinger, has undergone several updates to maintain its relevance in modern design. Initially created as a Swiss typeface, it was later rebranded as Helvetica. The font's evolution includes refinements in its geometric shapes and weights, ensuring it remains versatile and readable. Significant updates have focused on enhancing its digital performance and expanding its range of styles.

Today, Neue Haas Grotesk Display Bold is widely used in branding, advertising, and digital interfaces. Besides Pinterest, other notable companies like Lufthansa and American Apparel have adopted this typeface for its clean and professional look.

How to Use Neue Haas Grotesk Display Bold In Your Projects?

To use Neue Haas Grotesk Display Bold in your projects, follow these steps:

1. Visit this page.
2. Choose the appropriate format for your needs (e.g., OTF, TTF).
3. Review the licensing terms on this page.
4. After getting a license, download the font file to your computer.

5 Fonts Similar to Neue Haas Grotesk Display Bold

• Helvetica: Helvetica is a widely used sans-serif typeface known for its clean and modern design. Available in multiple weights and styles, it offers excellent readability and versatility. Commonly used in branding, advertising, and web design, Helvetica shares a similar geometric precision with Neue Haas Grotesk Display Bold.
• Univers: Univers is a versatile sans-serif font with a wide range of weights and styles. Its uniform stroke width and geometric shapes make it a close match to Neue Haas Grotesk Display Bold. Univers is often used in corporate branding, signage, and editorial design.
• Akzidenz-Grotesk: Akzidenz-Grotesk is a classic sans-serif typeface with a neutral and straightforward design. It offers multiple weights and styles, making it suitable for various design applications. This font is frequently used in editorial design, advertising, and corporate identity projects.
• Avenir: Avenir is a geometric sans-serif typeface known for its clean lines and modern appearance. Available in several weights and styles, it provides excellent readability and versatility. Avenir is commonly used in branding, web design, and print media, making it a strong alternative to Neue Haas Grotesk Display Bold.
• Frutiger: Frutiger is a humanist sans-serif typeface designed for optimal legibility. It features a range of weights and styles, with a slightly more organic feel compared to Neue Haas Grotesk Display Bold. Frutiger is often used in signage, wayfinding systems, and corporate branding.

Move from Design to Code Fast with Subframe

With Subframe, create page templates, UI snippets, and design components and export them directly to React or Tailwind. You can also take advantage of the large font library, including Neue Haas Grotesk Display Bold and other typographies. Build and create pixel-perfect UIs in no time. Start for free or explore templates.