Typography plays a crucial role in shaping a professional and modern brand identity. This article explores the font used by PGA Tour, examining how it contributes to the brand's visual appeal and consistency. We'll look at the specific font choice and its impact on the overall brand image.
The PGA Tour logo uses the Clarendon Bold typeface, a classic slab serif font that adds a touch of elegance and tradition to the brand's visual identity.
Clarendon Bold is known for its robust geometric shapes and strong, thick lines. It comes in various styles and weights, making it versatile for different design needs. The font's unique characteristics include its bold serifs and vintage appeal, often seen in modern logos and vintage-style posters. This typeface creates a sense of nostalgia and historical significance, which aligns perfectly with the prestigious and storied nature of the PGA Tour.
The use of Clarendon Bold in the PGA Tour logo not only enhances its visual appeal but also reinforces the brand's connection to tradition and excellence. The font's classic and timeless look mirrors the enduring legacy of the PGA Tour, making it a fitting choice for the organization.
Clarendon Bold, a classic slab serif typeface, was first introduced in the mid-19th century by Robert Besley for the Fann Street Foundry in London. It quickly gained popularity for its bold, geometric shapes and strong serifs, making it a staple in various forms of print media. Over the years, Clarendon Bold has seen several updates to enhance its versatility and readability, adapting to modern design needs while retaining its vintage charm.
Today, Clarendon Bold is widely used in modern logos, vintage-style posters, and American Old West wanted posters. Besides the PGA Tour, other well-known companies like Sony and Wells Fargo have also utilized Clarendon Bold in their branding, showcasing its enduring appeal and versatility.
To use Clarendon Bold in your projects, follow these steps:
The price for each individual style of Clarendon Bold starts from $29.99 USD, with the complete family of 3 fonts available for $100.99 USD.
With Subframe, create page templates, UI snippets, and design components and export them directly to React or Tailwind. You can also take advantage of the large font library, including Clarendon Bold and other typographies.
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