What Font Does MediumUse?

Typography plays a crucial role in shaping a professional and modern brand identity. This article explores the font used by Medium, examining how it contributes to the platform's visual appeal and consistency. Which font does Medium use, and why? Read on to find out.

What Font Does Medium Use?

Medium uses the Noe Display font in their logo.

Noe Display is a high-contrast serif font known for its triangular serifs and tight spacing. It comes in four weights, each with matching italics, offering versatility for various design needs. The geometric shapes and sharp angles give it a distinctive look, making it stand out in any context.

This font creates a sophisticated and elegant impression, aligning perfectly with Medium's focus on high-quality, readable typography. The adoption of Noe Display in Medium's logo underscores the platform's commitment to a modern and professional visual identity.

The History and Evolution of Noe Display

Noe Display, created by Schick Toikka, is a high-contrast serif font known for its triangular serifs and tight spacing. It was adopted by Medium in August 2017, replacing their previous 3D monogram logo. This marked a significant update, aligning Medium's visual identity with a more modern and professional aesthetic.

Currently, Noe Display is used in various branding and design contexts, particularly for logos and high-visibility text. Besides Medium, other companies and designers favor Noe Display for its sophisticated and elegant appearance, making it a popular choice for editorial and luxury branding.

How to Use Noe Display In Your Projects?

To use Noe Display in your projects, follow these steps:

1. Visit this page.
2. Choose the appropriate format for your needs (e.g., OTF, TTF).
3. Review the licensing terms on this page.
4. After getting a license, download the font file to your computer.

5 Fonts Similar to Noe Display

• Didot: Didot is a high-contrast serif font with elegant, thin strokes and sharp serifs. Available in multiple weights and styles, it is often used in fashion magazines and luxury branding. Its refined geometry makes it a sophisticated alternative to Noe Display.
• Bodoni: Bodoni features high contrast between thick and thin strokes, with flat, unbracketed serifs. It is available in various weights and styles, making it suitable for editorial design and high-end branding. Its classic look offers a timeless alternative to Noe Display.
• Walbaum: Walbaum is a serif font with high contrast and rounded serifs. It comes in multiple weights and styles, ideal for book covers and editorial layouts. Its balanced geometry provides a versatile option similar to Noe Display.
• Hoefler Text: Hoefler Text is a serif font with moderate contrast and bracketed serifs. Available in various styles, it is commonly used in book publishing and academic journals. Its classic yet modern design makes it a reliable alternative to Noe Display.
• Modern No. 20: Modern No. 20 is a serif font with high contrast and thin, straight serifs. It is available in several weights and styles, often used in formal documents and luxury branding. Its clean lines offer a polished alternative to Noe Display.

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With Subframe, create page templates, UI snippets, and design components and export them directly to React or Tailwind. You can also take advantage of the large font library, including Noe Display and other typographies.

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