What Font Does KickstarterUse?

Typography plays a crucial role in shaping a professional and modern brand identity. This article explores the font used by Kickstarter, examining how it contributes to the brand's visual appeal and consistency. We will look into the specific font choice and its impact on Kickstarter's overall design.

What Font Does Kickstarter Use?

The Kickstarter logo uses the Frankfurter Normal font, a choice that significantly shapes its visual identity.

Frankfurter Normal is known for its bold, rounded geometric shapes, which give it a playful yet professional appearance. While the font offers various styles, the Kickstarter logo features minor adjustments to the letters "A" and "R" to create a unique look. This font's distinctiveness lies in its ability to balance modernity with a touch of retro charm.

The impression Frankfurter Normal creates is one of approachability and creativity, aligning perfectly with Kickstarter's mission to support innovative projects. Its bold and friendly design helps Kickstarter stand out, making it instantly recognizable and memorable.

The History and Evolution of Frankfurter Normal

Frankfurter Normal, designed by Bob Newman, emerged in the 1970s as a playful and bold typeface. Initially popular in advertising and packaging, it has maintained its appeal through its distinctive, rounded geometric shapes. Over the years, the font has seen minor adjustments, particularly in its use by Kickstarter, which modified the letters "A" and "R" to create a unique logo.

Today, Frankfurter Normal is widely used in branding, logo design, and custom text graphics. Besides Kickstarter, it is also favored in various creative industries for its approachable and retro-modern aesthetic.

How to Use Frankfurter Normal In Your Projects?

To use Frankfurter Normal in your projects, follow these steps:

1. Visit this page.
2. Choose the appropriate format for your needs (e.g., OTF, TTF).
3. Review the licensing terms on this page.
4. After getting a license, download the font file to your computer.

Frankfurter Normal is available for individual styles starting from $39.00 USD, or you can purchase the complete family pack for $131.99 USD.

5 Fonts Similar to Frankfurter Normal

• ITC Bauhaus: ITC Bauhaus features rounded geometric shapes and a playful aesthetic, similar to Frankfurter Normal. Available in multiple weights, it is often used in advertising and packaging. Its clean lines and modern feel make it a versatile choice for various design projects.
• Balloon: Balloon offers a bold, rounded design with a friendly appearance. Available in several weights, it is commonly used in children's books, posters, and logos. Its approachable style makes it a great alternative to Frankfurter Normal for playful and creative projects.
• Cooper Black: Cooper Black is known for its thick, rounded letters and retro vibe. Available in regular and italic styles, it is frequently used in headlines, logos, and advertising. Its bold and distinctive look makes it a strong alternative to Frankfurter Normal.
• ITC Souvenir: ITC Souvenir combines rounded edges with a slightly serifed design, offering a unique blend of modern and classic elements. Available in multiple weights, it is often used in book covers, posters, and branding. Its versatile style makes it a suitable alternative to Frankfurter Normal.
• ITC Avant Garde Gothic: ITC Avant Garde Gothic features clean, geometric shapes with a modern aesthetic. Available in various weights and styles, it is commonly used in logos, headlines, and advertising. Its sleek design makes it a fitting alternative to Frankfurter Normal for contemporary projects.

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With Subframe, create page templates, UI snippets, and design components and export them directly to React or Tailwind. You can also take advantage of the large font library, including Frankfurter Normal and other typographies.

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