Discover the font used in Nike's iconic "Just Do It" slogan. Learn about its design, history, and impact on branding.
Irvin Zhan
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What Font Does Just Do It Use?
Typography plays a crucial role in shaping a professional and modern brand identity. This article explores the font used by Just Do It, examining how it contributes to the brand's visual appeal and consistency. We'll uncover the specific font and its impact on the brand's image.
What Font Does Just Do It Use?
The "Just Do It" slogan uses the Futura Condensed Extra Black font.
Futura Condensed Extra Black is a commercial typeface known for its geometric shapes and bold weight. It is part of the Futura family, which includes various styles and weights, making it versatile for different design needs. The font's condensed form and extra black weight create a strong visual impact, making it ideal for headlines and slogans.
This font's bold and modern appearance ties perfectly with the "Just Do It" slogan, reinforcing its powerful and motivational message. The geometric precision and heavy weight of Futura Condensed Extra Black make the slogan stand out, ensuring it remains memorable and instantly recognizable.
The History and Evolution of Futura Condensed Extra Black
Futura Condensed Extra Black, designed by Paul Renner, was first introduced in 1927 as part of the Futura typeface family. This typeface emerged during the Bauhaus movement, reflecting the era's emphasis on geometric shapes and modernist principles. Over the decades, Futura Condensed Extra Black has maintained its relevance, with minimal updates, preserving its bold and clean aesthetic.
Today, Futura Condensed Extra Black is widely used in branding and advertising, particularly for impactful slogans and headlines. Besides Nike's iconic "Just Do It" campaign, other companies also leverage this font for its strong visual presence and modern appeal.
How to Use Futura Condensed Extra Black In Your Projects?
To use Futura Condensed Extra Black in your projects, follow these steps:
After getting a license, download the font file to your computer.
5 Fonts Similar to Futura Condensed Extra Black
Franklin Gothic - Franklin Gothic is a sans-serif typeface with a bold and modern look. It offers various styles, including condensed and extra black. Its geometric shapes and strong presence make it ideal for headlines and advertising. Commonly used in print and digital media, it provides a robust alternative to Futura Condensed Extra Black.
Avenir Next - Avenir Next is a versatile sans-serif font with a clean and modern design. Available in multiple weights and styles, it features geometric precision similar to Futura. It's widely used in branding, web design, and corporate materials, offering a contemporary feel with excellent readability.
Gill Sans - Gill Sans is a humanist sans-serif typeface known for its elegant and timeless design. It includes various weights and condensed styles, making it suitable for both headlines and body text. Its balanced geometry and versatility make it a popular choice for editorial design and corporate branding.
Helvetica - Helvetica is a widely recognized sans-serif typeface with a clean and neutral appearance. It offers numerous styles, including condensed and bold weights. Known for its clarity and simplicity, Helvetica is commonly used in logos, signage, and web design, providing a reliable alternative to Futura Condensed Extra Black.
Univers - Univers is a sans-serif typeface with a modern and functional design. It includes a wide range of weights and styles, including condensed options. Its geometric structure and versatility make it suitable for various applications, from corporate branding to editorial design, offering a strong visual impact similar to Futura.
Move from Design to Code Fast with Subframe
With Subframe, create page templates, UI snippets, and design components and export them directly to React or Tailwind. You can also take advantage of the large font library, including Futura Condensed Extra Black and other typographies.
