Typography plays a crucial role in shaping a professional and modern brand identity. This article explores the font used by Guess, examining how it contributes to the brand's visual appeal and consistency. We will look into the specific font choice and its impact on Guess's overall image.
The Guess logo uses the Times Roman font, a classic typeface known for its elegance and readability.
Times Roman is available in various styles and weights, making it versatile for different design needs. It features geometric shapes with balanced proportions, which contribute to its timeless appeal. Unique to the Guess logo, the letter "S" has slanted serifs, adding a distinctive touch. This font creates a sophisticated and professional impression, perfectly aligning with Guess's brand identity.
The use of Times Roman in the Guess logo ties back to the brand's commitment to a polished and consistent visual presentation. The font's refined characteristics enhance the logo's recognizability and contribute to the overall aesthetic of the brand. For more details, visit the Guess Font Generator page.
Times Roman was first commissioned by The Times newspaper in 1931 and designed by Stanley Morison and Victor Lardent. Over the decades, it has undergone several updates to adapt to digital typesetting and modern printing technologies. Notably, Linotype's Times Roman and Monotype's Times New Roman, while derived from the same master fonts, exhibit slight stylistic differences.
Today, Times Roman is widely used in various types of content, including newspapers, books, and academic papers. It is also the default font in Apple Mac OS X. Besides Guess, other well-known companies like The New York Times utilize Times Roman for their branding and publications.
Using Times Roman in your projects is straightforward. Follow these steps to get started:
The price for a single style of Times Roman is $40.99 USD, and the complete family of 6 fonts is available for $194.99 USD.
With Subframe, create page templates, UI snippets, and design components and export them directly to React or Tailwind. You can also take advantage of the large font library, including Times Roman and other typographies.
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