Back to tips

What Font Does Guess Use?

Discover the font used by Guess in their branding and marketing materials. Learn about its design, history, and application.

What Font Does Guess Use?

Typography plays a crucial role in shaping a professional and modern brand identity. This article explores the font used by Guess, examining how it contributes to the brand's visual appeal and consistency. We will look into the specific font choice and its impact on Guess's overall image.

Guess Logo

What Font Does Guess Use?

The Guess logo uses the Times Roman font, a classic typeface known for its elegance and readability.

Times Roman is available in various styles and weights, making it versatile for different design needs. It features geometric shapes with balanced proportions, which contribute to its timeless appeal. Unique to the Guess logo, the letter "S" has slanted serifs, adding a distinctive touch. This font creates a sophisticated and professional impression, perfectly aligning with Guess's brand identity.

The use of Times Roman in the Guess logo ties back to the brand's commitment to a polished and consistent visual presentation. The font's refined characteristics enhance the logo's recognizability and contribute to the overall aesthetic of the brand. For more details, visit the Guess Font Generator page.

Sample Text in Guess's Logo Font

The History and Evolution of Times Roman

Times Roman was first commissioned by The Times newspaper in 1931 and designed by Stanley Morison and Victor Lardent. Over the decades, it has undergone several updates to adapt to digital typesetting and modern printing technologies. Notably, Linotype's Times Roman and Monotype's Times New Roman, while derived from the same master fonts, exhibit slight stylistic differences.

Today, Times Roman is widely used in various types of content, including newspapers, books, and academic papers. It is also the default font in Apple Mac OS X. Besides Guess, other well-known companies like The New York Times utilize Times Roman for their branding and publications.

How to Use Times Roman In Your Projects?

Using Times Roman in your projects is straightforward. Follow these steps to get started:

  1. Visit this page.
  2. Choose the appropriate format for your needs (e.g., OTF, TTF).
  3. Review the licensing terms on this page.
  4. After getting a license, download the font file to your computer.

The price for a single style of Times Roman is $40.99 USD, and the complete family of 6 fonts is available for $194.99 USD.

5 Fonts Similar to Times Roman

  • Plantin: Plantin is a serif typeface with a robust and sturdy design, featuring slightly heavier strokes than Times Roman. Available in regular, italic, bold, and bold italic styles, it is often used in book publishing and editorial design for its readability and classic appearance.
  • Bembo: Bembo offers a refined and elegant look with its humanist serif design. It comes in various styles, including regular, italic, bold, and bold italic. This font is commonly used in academic publishing and high-end print materials, providing a timeless and sophisticated feel.
  • Goudy Old Style: Goudy Old Style features a warm and approachable design with rounded serifs and a slightly condensed structure. Available in regular, italic, bold, and bold italic, it is ideal for book text, advertising, and branding, offering a friendly yet professional appearance.
  • Garamond: Garamond is a classic serif typeface known for its elegant and readable design. It includes styles such as regular, italic, bold, and bold italic. Widely used in book publishing, corporate branding, and web design, Garamond provides a timeless and versatile option.
  • Sabon: Sabon is a serif typeface with a balanced and harmonious design, featuring clean lines and a slightly condensed structure. Available in regular, italic, bold, and bold italic styles, it is often used in book typography, corporate documents, and high-quality print materials for its classic and polished look.

Move from Design to Code Fast with Subframe

With Subframe, create page templates, UI snippets, and design components and export them directly to React or Tailwind. You can also take advantage of the large font library, including Times Roman and other typographies.

Build and create pixel-perfect UIs in no time. Start for free or explore templates.

Join thousands of happy builders.

Subframe lets you build stunning UI with beautifully crafted components and a drag-and-drop visual editor.