Typography plays a crucial role in shaping a professional and modern brand identity. This article explores the font used by Gmail, examining how it contributes to the platform's visual appeal and user experience. We'll uncover the specific font and its impact on Gmail's overall design.
Gmail's logo features the font Catull BQ Regular for its capital "G".
Catull BQ Regular is known for its distinctive geometric shapes and unique serifs. It offers a classic yet modern look, combining traditional Roman typeface elements with contemporary design. The font is available in various weights, providing flexibility for different design needs. Its bold and elegant appearance creates a strong impression, perfectly aligning with Gmail's professional and user-friendly image.
The use of Catull BQ Regular in the Gmail logo adds a touch of sophistication and reliability. The font's unique characteristics help in establishing a memorable and trustworthy brand identity, making it an integral part of Gmail's visual appeal.
Catull BQ Regular, designed by German typographer Gustav Jaeger in 1982, is a serif typeface that blends classical Roman inscriptional letterforms with modern design elements. Over the years, it has maintained its original design, with no significant updates or changes, preserving its unique blend of tradition and modernity.
Today, Catull BQ Regular is prominently used in branding, most notably in the Gmail logo for the capital "G". Its distinctive style makes it suitable for logos, headlines, and other display purposes. While Google is the most well-known company using this font, its classic yet contemporary appeal makes it a versatile choice for various design projects.
To use Catull BQ Regular in your projects, follow these steps:
With Subframe, create page templates, UI snippets, and design components and export them directly to React or Tailwind. You can also take advantage of the large font library, including Catull BQ Regular and other typographies.
Build and create pixel-perfect UIs in no time. Start for free or explore templates.