Typography plays a crucial role in shaping a professional and modern brand identity. This article explores the font used by Geico, examining how it contributes to the brand's visual appeal and consistency. We'll look into the specific font choice and its impact on Geico's overall image.
Geico uses the Eurostile Bold Extended #2 font in their logo.
Eurostile Bold Extended #2 is a square sans-serif typeface known for its geometric shapes and clean lines. It offers a modern and professional look, making it ideal for corporate branding. The font is available in various weights, providing flexibility for different design needs. Its unique extended style gives it a distinctive appearance that stands out.
The impression created by Eurostile Bold Extended #2 is one of reliability and professionalism, which aligns perfectly with Geico's brand image. The font's modern and clean design helps reinforce Geico's identity as a forward-thinking and trustworthy insurance provider.
Eurostile Bold Extended #2, designed by Aldo Novarese in 1962, emerged as a modernist typeface characterized by its geometric shapes and clean lines. Over the decades, it has maintained its relevance through minor refinements, adapting to digital formats while preserving its distinctive style. This typeface has seen updates to enhance legibility and versatility, ensuring it remains a staple in contemporary design.
Today, Eurostile Bold Extended #2 is widely used in corporate branding, technology interfaces, and automotive design. Besides GEICO, other notable companies like Toshiba and General Motors have also utilized this font to convey a sense of innovation and reliability.
To incorporate Eurostile Bold Extended #2 into your projects, follow these steps:
With Subframe, create page templates, UI snippets, and design components and export them directly to React or Tailwind. You can also take advantage of the large font library, including Eurostile Bold Extended #2 and other typographies.
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