Typography plays a crucial role in shaping a professional and modern brand identity. This article explores the font used by GameStop, examining how it contributes to the brand's visual appeal and consistency. We'll look into the specific font choice and its impact on GameStop's overall image.
The font used in the GameStop logo is Impact. This sans-serif typeface is known for its bold and heavy appearance, making it a perfect fit for a brand that wants to make a strong impression.
Impact is characterized by its thick strokes, compressed letterforms, and minimal spacing, which give it a robust and assertive look. Available in various weights, it features geometric shapes that enhance its readability and visual impact. The font's boldness conveys strength and reliability, aligning well with GameStop's image as a leading retailer in the gaming industry.
Impact, a sans-serif typeface created by Geoffrey Lee in 1965, is renowned for its thick strokes and compressed letterforms. Designed to make a bold statement, it has maintained its original characteristics over the decades, making it a staple for attention-grabbing text in both print and digital media. Despite its long history, the design of Impact has seen minimal changes, preserving its high-impact aesthetic.
Today, Impact is widely used in various applications such as logos, headlines, advertisements, and social media graphics. Besides GameStop, other well-known companies and media outlets also utilize Impact for its striking and assertive appearance.
Using the Impact font in your projects is straightforward. Follow these steps to get started:
Individual styles of Impact are available from $35.99 USD, and the complete family of 3 fonts is priced at $51.99 USD.
With Subframe, create page templates, UI snippets, and design components and export them directly to React or Tailwind. You can also take advantage of the large font library, including Impact and other typographies.
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