What Font Does EasyJetUse?

Typography plays a crucial role in shaping a professional and modern brand identity. This article explores the font used by EasyJet, examining how it contributes to the brand's visual appeal and consistency. We'll look at the specific font choice and its impact on EasyJet's overall image.

What Font Does EasyJet Use?

EasyJet uses the Cooper Black font in their logo.

Cooper Black is known for its bold, rounded letterforms and distinctive style. Available in various weights, the "extra bold weight" is particularly notable. The font's geometric shapes and thick strokes make it stand out, creating a strong visual impact. Its unique characteristics include a slightly retro feel, yet it remains modern and versatile.

The impression Cooper Black creates is one of confidence and approachability, which aligns perfectly with EasyJet's brand identity. The boldness of the font ensures that the logo is easily recognizable, reinforcing EasyJet's presence in the competitive airline industry.

The History and Evolution of Cooper Black

Cooper Black, created by Oswald Bruce Cooper and published by Barnhart Brothers & Spindler in 1922, has a rich historical context rooted in the early 20th century. Initially designed as an extra bold weight of Cooper Old Style, it quickly gained popularity for its distinctive, rounded letterforms. Over the decades, Cooper Black has seen various adaptations but has largely retained its original charm and boldness.

Today, Cooper Black is widely used in branding and logos, beyond just EasyJet. It appears in various forms of media, including advertising, packaging, and even album covers. Notably, other well-known companies like Tootsie Roll and the Beach Boys have also utilized Cooper Black in their branding efforts.

How to Use Cooper Black In Your Projects?

To use Cooper Black in your projects, follow these steps:

1. Visit this page.
2. Choose the appropriate format for your needs (e.g., OTF, TTF).
3. Review the licensing terms on this page.
4. After getting a license, download the font file to your computer.

The price for Cooper Black Pro Standard (D) is $89.99 USD. The complete family of 7 fonts is available for $93.99 USD.

5 Fonts Similar to Cooper Black

• ITC American Typewriter: This font features rounded serifs and a vintage typewriter aesthetic. Available in multiple weights, it offers a nostalgic feel similar to Cooper Black. Commonly used in editorial design and branding, it provides a retro yet professional look.
• Clarendon: Known for its slab serifs and bold appearance, Clarendon offers a robust and classic style. Available in various weights, it is often used in headlines, posters, and logos, providing a strong visual impact akin to Cooper Black.
• Rockwell: This slab serif font features geometric shapes and thick strokes. Available in multiple styles, Rockwell is ideal for headlines, signage, and branding, offering a bold and modern look similar to Cooper Black.
• Egyptian 505: With its strong slab serifs and rounded edges, Egyptian 505 provides a vintage yet contemporary feel. Available in various weights, it is commonly used in advertising and packaging, offering a distinctive style comparable to Cooper Black.
• Serifa: Featuring slab serifs and a clean, geometric design, Serifa offers a modern and versatile look. Available in multiple weights, it is often used in corporate branding and editorial design, providing a professional appearance similar to Cooper Black.

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