Typography plays a crucial role in shaping a professional and modern brand identity. This article explores the font used by Dropbox, examining how it contributes to the brand's visual appeal and consistency. We'll look into the specific font choice and its impact on Dropbox's overall design.
Dropbox uses the Franklin Gothic Condensed Demi Bold font in its logo.
Franklin Gothic Condensed Demi Bold is a versatile typeface known for its bold, geometric shapes and clean lines. It comes in various styles and weights, making it adaptable for different design needs. The font's condensed form allows for efficient use of space without sacrificing readability. Its strong, professional appearance makes it ideal for branding and corporate identities.
The impression created by Franklin Gothic Condensed Demi Bold is one of reliability and modernity, which aligns perfectly with Dropbox's brand image. The font's distinct characteristics help convey a sense of trust and efficiency, reinforcing Dropbox's commitment to providing a dependable cloud storage service.
Franklin Gothic Condensed Demi Bold, designed by Morris Fuller Benton in 1902, has undergone several updates to adapt to modern digital needs. Initially created for display purposes, it has been refined over the years to maintain its bold, geometric appeal while enhancing readability and versatility. Significant updates include the introduction of various weights and styles, making it suitable for both print and digital media.
Today, Franklin Gothic Condensed Demi Bold is widely used in branding, advertising, and editorial design. Besides Dropbox, other notable companies like The New York Times and Time Magazine have utilized this typeface to convey a sense of authority and professionalism in their publications.
To use Franklin Gothic Condensed Demi Bold in your projects, follow these steps:
The price for the individual font is $98.99 USD, and the complete family of 23 fonts is $345.99 USD.
With Subframe, create page templates, UI snippets, and design components and export them directly to React or Tailwind. You can also take advantage of the large font library, including Franklin Gothic Condensed Demi Bold and other typographies.
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