Typography plays a crucial role in shaping a professional and modern brand identity. This article explores the font used by Berkeley, examining how it contributes to the university's visual appeal and consistency. We will look into the specific font choice and its impact on Berkeley's branding.
Berkeley uses the ITC Berkeley Oldstyle font in their logo, a choice that reflects the university's rich history and academic prestige.
ITC Berkeley Oldstyle is available in various styles, including regular, italic, and bold. Its geometric shapes are characterized by a classic serif design, offering a range of weights that provide versatility in different contexts. Unique features include its elegant serifs and balanced proportions, which create a timeless and scholarly impression. This font ties back to Berkeley by embodying the university's tradition and intellectual rigor.
The impression ITC Berkeley Oldstyle creates is one of sophistication and heritage, perfectly aligning with Berkeley's esteemed reputation. Its use in the university's logo reinforces a sense of continuity and respect for tradition, making it an integral part of Berkeley's visual identity.
The ITC Berkeley Oldstyle font has its roots in the California Old Style font, designed by Frederic W. Goudy in 1938 for the University of California Press. Over time, this exclusive typeface was revived and adapted into versions like ITC Berkeley Oldstyle and Californian, making it accessible for broader use beyond its original application.
Today, ITC Berkeley Oldstyle is utilized in various contexts, including university logos, academic publications, and design projects that require a classic serif font. While the University of California, Berkeley remains its most prominent user, the font's versatility makes it a popular choice for other institutions and designers seeking a timeless and scholarly aesthetic.
To use ITC Berkeley Oldstyle in your projects, follow these steps:
With Subframe, create page templates, UI snippets, and design components and export them directly to React or Tailwind. You can also take advantage of the large font library, including ITC Berkeley Oldstyle and other typographies.
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