What Font Does Bank of AmericaUse?

Typography plays a crucial role in shaping a professional and modern brand identity. This article explores the font used by Bank of America, examining how it contributes to the brand's visual appeal and consistency. We'll look at the specific font choice and its impact on the overall brand image.

What Font Does Bank of America Use?

Bank of America uses the Franklin Gothic Condensed typeface in their logo.

Franklin Gothic Condensed is known for its bold, geometric shapes and clean lines. It offers a range of styles and weights, making it versatile for various design needs. The font's condensed nature allows for efficient use of space without sacrificing readability. This typeface creates an impression of professionalism and reliability, which aligns perfectly with Bank of America's brand image.

The geometric precision and strong presence of Franklin Gothic Condensed help convey a sense of stability and trust. These qualities are essential for a financial institution like Bank of America, reinforcing its commitment to providing dependable and trustworthy services to its customers.

The History and Evolution of Franklin gothic condensed

Franklin Gothic Condensed was designed by Morris Fuller Benton in 1904. Over the years, it has maintained its relevance due to its bold, geometric shapes and clean lines, which make it versatile for various design needs. While there have been no significant updates or changes to the typeface itself, its enduring appeal lies in its ability to convey professionalism and reliability.

Today, Franklin Gothic Condensed is widely used in corporate branding, advertising, and editorial design. Besides Bank of America, other well-known companies like The New York Times and NBC have also utilized this typeface, underscoring its broad applicability and timeless appeal.

How to Use Franklin gothic condensed In Your Projects?

To use Franklin Gothic Condensed in your projects, follow these steps:

1. Visit this page.
2. Choose the appropriate format for your needs (e.g., OTF, TTF).
3. Review the licensing terms on this page.
4. After getting a license, download the font file to your computer.

The price for a single font is $45.99 USD, and the complete family of 3 fonts is priced at $110.99 USD.

5 Fonts Similar to Franklin gothic condensed

• Helvetica: Helvetica is a widely used sans-serif typeface known for its clean and modern look. Available in multiple styles and weights, it offers excellent readability. Commonly used in corporate branding, signage, and web design, it shares Franklin Gothic Condensed's geometric precision and versatility.
• Univers: Univers is a versatile sans-serif font with a wide range of styles and weights. Its uniform stroke width and geometric shapes make it suitable for various design needs, from editorial to corporate branding. Like Franklin Gothic Condensed, it conveys professionalism and reliability.
• Avenir: Avenir combines geometric precision with a humanist touch, offering a range of styles and weights. It is often used in branding, advertising, and web design. Its clean lines and modern look make it a strong alternative to Franklin Gothic Condensed.
• Gill Sans: Gill Sans is a sans-serif typeface known for its clean, classic design. Available in various styles and weights, it is commonly used in editorial design, signage, and corporate branding. Its geometric shapes and readability make it comparable to Franklin Gothic Condensed.
• Futura: Futura is a geometric sans-serif typeface with a modern, clean look. Available in multiple styles and weights, it is often used in advertising, logos, and web design. Its geometric precision and versatility make it a strong alternative to Franklin Gothic Condensed.

Move from Design to Code Fast with Subframe

With Subframe, create page templates, UI snippets, and design components and export them directly to React or Tailwind. You can also take advantage of the large font library, including Franklin Gothic Condensed and other typographies. Build and create pixel-perfect UIs in no time. Start for free or explore templates.