What Font Does Airbnb Use?

Typography plays a crucial role in shaping a professional and modern brand identity. This article explores the font used by Airbnb, examining how it contributes to the brand's visual appeal and consistency. We will look into the specific font choice and its impact on Airbnb's overall design.

What Font Does Airbnb Use?

Airbnb uses the Bello Script font in its logo, a choice that significantly contributes to the brand's unique visual identity.

Bello Script is an acclaimed brush typeface known for its numerous ligatures and swashes. These features give it a dynamic and stylish appearance. The font is available in various styles, making it versatile for different design needs. Bello Script's geometric shapes and varying weights add depth and character, enhancing its visual appeal.

The impression created by Bello Script is one of elegance and fluidity, which aligns perfectly with Airbnb's brand ethos of creating seamless and memorable experiences. This font choice underscores Airbnb's commitment to a welcoming and sophisticated aesthetic, setting the tone for the brand's overall design language.

The History and Evolution of Bello Script

Bello Script, designed by Underware, emerged in the early 2000s as a brush typeface celebrated for its dynamic ligatures and swashes. Over time, it has seen updates that enhance its versatility, including the addition of various styles and weights. A significant milestone in its history was its use in Airbnb's original logo, which was later replaced by LL Brown in 2014.

Today, Bello Script is widely used in branding, packaging, and advertising, thanks to its elegant and fluid appearance. Besides Airbnb, other companies and designers leverage Bello Script for its ability to convey a friendly and approachable aesthetic in their visual communications.

How to Use Bello Script In Your Projects?

To use Bello Script in your projects, follow these steps:

1. Visit this page.
2. Choose the appropriate format for your needs (e.g., OTF, TTF).
3. Review the licensing terms on this page.
4. After getting a license, download the font file to your computer.

Bello Script is a commercial font, and its pricing starts at $50.00 USD for individual styles. The complete family of 3 fonts is available for $93.75 USD.

5 Fonts Similar to Bello Script

• Bello Pro: Bello Pro is an extension of Bello Script, offering additional styles and weights. It retains the dynamic ligatures and swashes, making it ideal for branding and packaging. Bello Pro's versatility allows it to be used in various design contexts, from elegant invitations to stylish advertisements.
• Brush Script: Brush Script is a casual script typeface with a handwritten feel. It features a single style with fluid strokes, making it suitable for informal designs like greeting cards and posters. While less versatile than Bello Script, it offers a friendly and approachable aesthetic.
• ITC Lubalin Graph: ITC Lubalin Graph is a geometric slab serif with a unique blend of boldness and elegance. Available in multiple weights, it is often used in editorial design and advertising. Its structured geometry contrasts with Bello Script's fluidity but offers a similarly strong visual impact.
• Zapfino: Zapfino is a calligraphic typeface known for its elaborate swashes and ligatures. It comes in several styles and is perfect for high-end branding and invitations. While more ornate than Bello Script, it shares the same elegance and fluidity, making it a sophisticated alternative.
• Liza Pro: Liza Pro is a lively script font with a modern twist. It offers multiple weights and styles, making it versatile for various design needs, from logos to social media graphics. Like Bello Script, Liza Pro features dynamic ligatures and swashes, enhancing its visual appeal.

Move from Design to Code Fast with Subframe

With Subframe, create page templates, UI snippets, and design components and export them directly to React or Tailwind. You can also take advantage of the large font library, including Bello Script and other typographies.

Build and create pixel-perfect UIs in no time. Start for free or explore templates.