Choosing between Webflow and Wix? Dive into our detailed analysis to make an informed decision for your design and frontend needs.
Irvin Zhan
•
2025-01-13
When choosing between Webflow and Wix for building your website, it's essential to understand their key features, pricing, and limitations. This article will compare these two popular platforms, providing you with a clear and concise review to help you make an informed decision.
Webflow: Overview and Key Features
Webflow is a versatile website builder known for its advanced design capabilities and flexibility in custom coding.
Visual Design Tools: Webflow lets users create professional-grade websites visually. Its interface allows detailed customization of HTML, CSS, and even animations without writing code.
Custom Interactions and Animations: A standout feature is Webflow's ability to create complex interactions and animations visually. This can elevate the look of your site beyond basic templates.
CMS (Content Management System): Webflow's integrated CMS allows easy creation, editing, and management of dynamic content. It's especially useful for blogs, portfolios, and news sites.
Hosting and Performance: Webflow provides secure, reliable hosting with built-in security features, SSL certificates, and excellent load speeds. It leverages AWS infrastructure for reliability.
E-commerce Capabilities: Though initially focused on websites, Webflow has robust e-commerce functionality, suitable for small to medium-sized online stores. It supports custom checkout pages, product variants, and inventory tracking.
SEO Optimization: Webflow includes built-in SEO controls, enabling customization of meta descriptions, titles, URLs, and structured data directly within the visual editor.
Code Export Option: Webflow uniquely allows users to export clean, semantic HTML/CSS code, giving designers and developers additional flexibility.
Webflow's Reviews
Webflow receives generally positive feedback for its design flexibility and powerful features, though some users note a steep learning curve and high pricing.
G2: 4.4/5
Darya K. (Small-Business, 50 or fewer employees): 5.0/5
"Webflow is my perfect tool for work. I like the fact that there are virtually no limits in Webflow. I can do anything as a designer and get a good result."
Verified User (Mid-Market, 51-1000 employees): 4.5/5
"Mostly very intuitive way to manage a website. No need to know HTML and like the online help."
Regie F. (Small-Business, 50 or fewer employees): 5.0/5
"Webflow enables users to build professional websites even when they do not possess programming skills through its effective platform. Easy to manage."
Leon B. (Design Lead, Mid-Market, 51-1000 employees): 4.0/5
"Great platform — enabler of productivity and design success, sometimes unreliable pricing."
Fernando C. (Webflow Engineer, Mid-Market, 51-1000 employees): 4.0/5
"A Powerful Tool for Building Modern Websites. Webflow is an excellent platform for quickly building layouts and UI without sacrificing design control."
Positive Aspects:
Ease of use and intuitive interface
High design flexibility and customization
Powerful features for building professional websites
Excellent learning resources through Webflow University
Strong and active community support
Common Concerns:
Steep learning curve for beginners
High cost and confusing pricing structure
Some missing or underdeveloped features
Limited support for non-enterprise customers
Performance issues with large and complex projects
Wix: Overview and Key Features
Wix is a popular website builder known for its user-friendly interface and extensive customization options.
Drag-and-Drop Editor: Wix offers an intuitive drag-and-drop editor, allowing users to place elements like text, images, and videos anywhere on the page without coding.
Template Selection: Wix provides over 500 designer-made templates across various categories, including business, e-commerce, and personal blogs, ensuring a professional look for any site.
App Market: The Wix App Market features numerous plugins and integrations, such as Wix Bookings for appointment scheduling and Wix Stores for e-commerce functionality.
SEO Tools: Wix includes built-in SEO tools like customizable meta tags, alt text for images, and a personalized SEO plan to improve search engine rankings.
Mobile Optimization: Wix automatically creates a mobile-friendly version of your site, ensuring it looks good on all devices. Users can also customize the mobile view separately.
Wix ADI (Artificial Design Intelligence): Wix ADI helps users create a website by answering a few questions, generating a personalized site with relevant content and design.
Customer Support: Wix offers 24/7 customer support through various channels, including a comprehensive help center, forums, and direct contact options.
Wix's Reviews
Overall, user feedback on Wix highlights its user-friendly interface and extensive features, though some users note issues with customization and pricing.
G2: 4.2/5
Andrew C.: 1.0/5
"Liked the ease of website functionality and real-time updates but found the SEO features terrible and unsupported."
Dave M.: 0.0/5
"Found the platform to be a jack-of-all-trades but master of none, with hidden upcharges and confusing subscription plans."
Juan S.: 5.0/5
"Praised the ease of use and quick setup, but found the initial pricing guide misleading."
Tom R.: 5.0/5
"Appreciated the ease of use and simplicity but suggested lowering the cost for loyal customers."
Beth L.: 5.0/5
"Found Wix very user-friendly but had issues with SEO customization."
Positive Aspects:
Ease of use with an intuitive drag-and-drop editor
Wide range of templates available
Quick setup and management without technical expertise
Built-in marketing tools and eCommerce solutions
Common Concerns:
Issues with SEO functionality and lack of support
Hidden charges and confusing subscription plans
Limited customization options
Higher pricing
Feature Comparison: Webflow vs. Wix
Similarities
Despite targeting different user bases, Webflow and Wix share several important features:
Visual Design Tools: Both platforms offer intuitive, visual design interfaces, allowing users to create websites without coding.
Hosting Services: Each provides secure, managed hosting, ensuring users don't need to handle server maintenance or security.
E-commerce Functionality: Both support online selling, including features for inventory management, payment processing, and product variants.
SEO Tools: Each platform includes built-in SEO tools, customizable metadata, and URL structures to improve search engine rankings.
Template Selection: Both offer a wide range of customizable templates to suit various industries and purposes.
Third-party Integrations: Each supports additional functionality through third-party integrations, enhancing the platform's capabilities.
Differences
Critical differences between Webflow and Wix will likely influence your choice.
Design Flexibility: Webflow offers extensive control over HTML, CSS, and JavaScript, allowing for highly customized designs. In contrast, Wix relies on a drag-and-drop editor with built-in AI tools for simpler customization.
Content Management System (CMS): Webflow includes an integrated CMS for managing dynamic content, which is particularly useful for blogs and portfolios. Wix does not offer a comparable CMS but provides various business tools for content management.
Code Export: Webflow allows users to export clean, semantic HTML/CSS code, giving developers additional flexibility. Wix does not support code export, keeping users within its ecosystem.
AI Integration: Webflow integrates AI to enhance the design process, while Wix uses AI primarily for generating personalized website designs through its ADI (Artificial Design Intelligence) feature.
Third-Party Integrations: Webflow supports a wide range of third-party integrations, including APIs for programmatic content delivery. Wix offers integrations through its App Market but lacks the same level of API support.
Pricing Comparison: Webflow vs. Wix
Webflow Pricing
Webflow offers a range of pricing plans tailored to different needs, from standard websites to e-commerce solutions.
Standard Sites:
Basic: $18/month, includes custom domain, 50 GB bandwidth, and 100 pages.
CMS: $29/month, includes everything in Basic plus 200 GB bandwidth, 2,000 CMS items, and 3 content editors.
Business: $49/month, includes everything in CMS plus 400 GB bandwidth, 10,000 CMS items, and 10 content editors.
Ecommerce Sites:
Standard: $42/month, includes custom domain, 500 items, and 2% transaction fee.
Plus: $84/month, includes everything in Standard plus 1,000 items, and 0% transaction fee.
Advanced: $235/month, includes everything in Plus plus 3,000 items, and advanced features like custom checkout and unbranded emails.
Wix' Pricing
Wix pricing is divided into several plans tailored to different needs:
Business Elite: $159/month
Free domain for 1 year
Unlimited storage space
Multi-cloud hosting
Advanced marketing suite
Accept payments
Advanced eCommerce
Advanced developer platform
100 site collaborators
Priority customer care
Advanced eGift cards
Unlimited back in stock notifications
Primary plus 10 currencies
50,000 products for dropshipping by Modalyst
75 lead-capture forms
100 fields per form
Google Ads with Wix
Get Found Today app by Uberall (Free for 1 year)
Customer accounts
Referral program
Loyalty program
Loyalty tiers
Loyalty points expiration
Abandoned cart recovery
Automatic discounts
Accept pre-orders
Accept manual orders
Sell on marketplaces
Sell on social channels
Automated sales tax (500 transactions per month)
Business: $36/month
Free domain for 1 year
100 GB storage space
Multi-cloud hosting
Standard marketing suite
Accept payments
Standard eCommerce
10 site collaborators
24/7 customer care
Advanced eGift cards
Unlimited back in stock notifications
Primary plus 5 currencies
250 products for dropshipping by Modalyst
25 lead-capture forms
75 fields per form
Google Ads with Wix
Get Found Today app by Uberall (Free for 1 year)
Customer accounts
Referral program
Loyalty program
Loyalty tiers
Loyalty points expiration
Abandoned cart recovery
Automatic discounts
Accept pre-orders
Accept manual orders
Sell on marketplaces
Sell on social channels
Automated sales tax (100 transactions per month)
Core: $29/month
Free domain for 1 year
50 GB storage space
Multi-cloud hosting
Basic marketing suite
Accept payments
Basic eCommerce
5 site collaborators
24/7 customer care
Basic eGift cards
10 back in stock notifications per month
25 products for dropshipping by Modalyst
10 lead-capture forms
50 fields per form
Google Ads with Wix
Get Found Today app by Uberall (Free for 1 year)
Customer accounts
Abandoned cart recovery
Automatic discounts
Accept pre-orders
Accept manual orders
Sell on marketplaces
Sell on social channels
Light: $17/month
Free domain for 1 year
2 GB storage space
Multi-cloud hosting
Light marketing suite
Accept payments
Basic eCommerce
2 site collaborators
24/7 customer care
Not included: eGift cards, back in stock notifications, dropshipping by Modalyst, lead-capture forms, fields per form, Google Ads with Wix, Get Found Today app by Uberall, customer accounts, referral program, loyalty program, loyalty tiers, loyalty points expiration, abandoned cart recovery, automatic discounts, accept pre-orders, accept manual orders, sell on marketplaces, sell on social channels, automated sales tax, multiple currencies.
Subframe, a Better Alternative to Webflow and Wix
Subframe is a UI design tool that makes it easy to create and manage your designs. We offer a drag-and-drop editor that works with real components, giving you precise control over your layouts. Our platform instantly converts your designs into clean, production-ready React and Tailwind code, speeding up your workflow and eliminating the need for handoff.
Component-Based Design: Design with real, reusable components instead of static mockups. The visual editor includes a responsive drag-and-drop canvas for building precise, production-ready layouts.
Pre-Built UI Templates: Access a library of customizable templates inspired by established design patterns. Each template is built with reusable components to help speed up the design process.
Code Export: Generate clean, production-quality React and Tailwind code. Designs can be copied directly into a codebase, reducing time spent on handoff and manual CSS adjustments.
Free to Get Started: Enjoy free access to visual design tools with no credit card required.
Real-Time Collaboration: Collaborate with team members in real-time, ensuring seamless integration of design and code for pixel-perfect results.
Subframe's Pricing
Subframe pricing is split into three plans:
Free: $0 per user/month
1 project
Up to 3 page designs
Up to 3 team members
100s of UI templates
Limited AI features
Pro: $29 per user/month
Up to 3 projects
Unlimited page designs
Unlimited team members
Custom components
100s of UI templates
Full AI beta access
Custom: Let's talk
Unlimited projects
Unlimited page designs
Integrate your components
Dedicated Slack support
Figma plugin
Unlimited AI
For more information, visit the Subframe Pricing page. Book a demo with Subframe today to see how it can transform your design workflow.
Subframe's Reviews
Users have shared positive feedback about Subframe, noting its user-friendly interface, time-saving tools, and the quality of the UI designs it produces. The platform has earned a 5/5 rating on Product Hunt. Customers especially value the visual editor, drag-and-drop functionality, and AI features that help refine designs based on user input.
"Subframe saved us a lot of time by letting me ship frontend code and control the product experience." - Erin Kim
"Subframe helped us make a super clean UI for our console without designers." - Carl Peterson
"Huge shoutout to Subframe guys! Super easy to create UI, and the support is great. Highly recommend!" - Amartya Jha
Webflow, Wix or Subframe? Which is The Best Tool For You
Webflow excels in offering detailed control over HTML, CSS, and JavaScript, making it ideal for designers who want to create visually rich websites without writing code. Wix stands out for its user-friendly drag-and-drop editor and extensive template library, making it a great choice for those who need a quick and easy setup without technical expertise.
Subframe seamlessly integrates design and code, combining real component-based design with AI-powered features to generate production-ready React and Tailwind code. If you prioritize detailed design control, Webflow is a great fit; for ease of use and quick setup, Wix may be the better choice. But for those looking for a platform that integrates design and code seamlessly, Subframe stands out.
Get started on Subframe for free to see how it can streamline your workflow and elevate your design process.
Join thousands of happy builders.
Subframe lets you build stunning UI with beautifully crafted components and a drag-and-drop visual editor.
