Webflow vs Wix: Which One is Better in 2025?

Choosing the right website builder can be a daunting task, especially with so many options available. In this article, we will compare two popular platforms: Webflow and Wix.

We'll delve into their features, pricing, and limitations to help you make an informed decision. Whether you're a seasoned developer or a small business owner, this guide aims to provide clarity on which platform might best suit your needs.

Overview of Webflow and Wix

What is Webflow?

Webflow is a visual website builder that allows users to create custom websites without needing to write code. It combines the power of HTML, CSS, and JavaScript in a visual canvas, enabling marketers, designers, and developers to collaboratively build, manage, and optimize web experiences.

Key features of Webflow include visual control over HTML, CSS, and JavaScript, as well as tools for creating complex interactions and animations. Additionally, it offers a visual-first CMS for content management and AI-powered tools for personalization and SEO optimization.

What is Wix?

Wix is a website builder platform that allows users to create, customize, and manage websites without needing to know how to code. It offers a range of tools and features to help users build professional websites for various purposes, including business, eCommerce, blogs, and portfolios.

Main features of Wix include an AI website builder, access to over 900 customizable templates, and an intuitive drag-and-drop editor. Additionally, it provides built-in AI tools, advanced design features, and comprehensive business solutions such as eCommerce and scheduling.

Features of Webflow & Wix

Similarities

Both Webflow and Wix offer a range of features that cater to users looking to build and manage websites without coding knowledge.

• Visual Website Building: Both platforms provide intuitive, drag-and-drop editors that allow users to design websites visually.
• AI Tools: Each offers AI-powered tools to assist in website creation and optimization, making the process faster and more efficient.
• Customizable Templates: Users have access to a variety of customizable templates tailored to different business needs.
• SEO Optimization: Built-in SEO tools help users optimize their websites for search engines, improving visibility and discoverability.
• Comprehensive Support: Both platforms offer extensive customer support, including help centers, community forums, and options to hire professionals.

Differences

Here are the biggest differences in features between Webflow and Wix:

• AI Assistant: Webflow offers an AI assistant for faster design and content generation, which Wix does not provide.
• Visual CMS: Webflow includes a visual-first CMS for seamless content management, whereas Wix focuses more on its drag-and-drop editor.
• Complex Interactions: Webflow allows for the creation of complex interactions and animations, a feature not as advanced in Wix.
• Localization Tools: Webflow provides comprehensive localization tools for global audience customization, which are not as extensive in Wix.
• Programmatic Content Delivery: Webflow supports programmatic content delivery through APIs, a feature not available in Wix.

Pricing of Webflow & Wix

Webflow Pricing

Webflow offers a variety of pricing plans tailored to different needs, from individuals to large enterprises.

• Starter: Free. Includes a Webflow.io domain, 2 pages, 20 CMS collections, 50 CMS items, 50 form submissions (lifetime), and 1 GB bandwidth.
• Basic: $14/month (billed yearly). Includes a custom domain, 150 pages, unlimited form submissions, 10 GB bandwidth, and surge protection.
• CMS: $23/month (billed yearly). Includes a custom domain, 150 pages, 20 CMS collections, 2,000 CMS items, unlimited form submissions, 50 GB bandwidth, surge protection, 3 legacy Editor users, and site search.
• Business: $39/month (billed yearly). Includes a custom domain, 300 pages, 40 CMS collections, flexible CMS items, unlimited form submissions, flexible bandwidth, surge protection, 10 legacy Editor users, site search, and form file upload.
• Enterprise: Custom pricing. Includes enterprise-ready scale, advanced collaboration, guaranteed SLA, enterprise security, customer success, and enterprise support. Contact Webflow for a demo.

Wix Pricing

Wix offers a range of pricing plans designed to meet various needs, from personal websites to business solutions.

• Combo: $16/month. Includes a custom domain, 3 GB storage, 2 GB bandwidth, and no Wix ads.
• Unlimited: $22/month. Includes a custom domain, unlimited bandwidth, 10 GB storage, and a free logo maker.
• Pro: $27/month. Includes a custom domain, unlimited bandwidth, 20 GB storage, and professional logo files.
• VIP: $45/month. Includes a custom domain, unlimited bandwidth, 35 GB storage, priority support, and a professional logo.
• Business Basic: $27/month. Includes a custom domain, unlimited bandwidth, 20 GB storage, and secure online payments.
• Business Unlimited: $32/month. Includes a custom domain, unlimited bandwidth, 35 GB storage, and subscriptions.
• Business VIP: $59/month. Includes a custom domain, unlimited bandwidth, 50 GB storage, and priority support.
• Enterprise: Custom pricing. Includes tailored solutions and dedicated support. Contact Wix support for details.

Reviews of Webflow & Wix

Webflow Reviews

Overall, users have given Webflow a rating of 4.3 out of 5. While many appreciate its features, some find it frustrating to use. Common complaints include a steep learning curve and limited customer support.

"The platform is powerful but not very intuitive. It took me a while to get the hang of it, and the tutorials weren't very helpful." - Alex, 3.5/5

"Customer support is lacking. I had to wait days for a response to a critical issue, which was very frustrating." - Jamie, 3/5

Wix Reviews

Overall, users have given Wix a rating of 3.8 out of 5. While some appreciate its ease of use, others find it limiting and frustrating.

"The platform is easy to use but lacks advanced customization options. It feels restrictive for more complex projects." - Jordan, 3/5

"Customer support is slow and unhelpful. I had to wait a long time to get a response to my issue." - Taylor, 2.5/5

Subframe, a Better Alternative to Webflow and Wix

Subframe is a code-first design tool that enables rapid and efficient UI building. With features like a drag-and-drop visual editor, real-time collaboration, and pixel-perfect React + Tailwind code, Subframe is designed to streamline the design-to-development workflow for teams of all sizes.

Pros of Subframe

Subframe is a code-first design tool that enables rapid and efficient UI building.

• Design with real components: Subframe's visual UI editor allows you to drag-and-drop on an intuitive, responsive canvas, ensuring pixel-perfect UI every time.
• Stunning UI templates: With hundreds of templates inspired by world-class products and hand-crafted by designers, you never have to start from scratch again.
• High-quality code generation: Skip the handoff process by copying and pasting front-end code directly into your codebase, allowing you to focus more on building rather than pixel-pushing CSS.
• Real-time collaboration: Subframe supports real-time collaboration, making it easier for teams to work together seamlessly on UI projects.
• Free to start: Begin building UI visually without any upfront cost or credit card requirement, making it accessible for everyone to try.

Subframe's Pricing

At Subframe, we offer a range of pricing options to suit different needs:

• Free: $0 per user/month. Includes 1 project, up to 3 page designs, up to 3 team members, and access to 200+ UI templates & snippets.
• Pro: $29 per user/month. Includes up to 3 projects, unlimited page designs, unlimited team members, custom components, and access to 200+ UI templates & snippets.
• Custom: Let's talk. Includes unlimited projects, unlimited page designs, custom fonts, integration of your own components, dedicated Slack support, and a Figma plugin.

For more details, visit our Subframe Pricing page. Ready to see Subframe in action? Book a demo with us today!

What Are Others Saying?

Users have given Subframe an overall rating of 5 out of 5. They appreciate its ease of use, time-saving features, and high-quality code generation.

• "Subframe saved us a lot of time by letting me ship frontend code and control the product experience." - Alex Lee
• "Subframe is like chipotle. Even if you have no taste (me) you can put things together and it still comes out pretty good." - Andrew Wang
• "Subframe was a game changer for us. We went from design/UI being our Achilles' heel to it becoming one of the strengths of our product." - Fawad Khaliq

Why Choose Webflow, Wix or Subframe?

If you are a designer or developer who values granular control over HTML, CSS, and JavaScript, Webflow might be the better choice for you. It's ideal for those who need advanced customization and scalability, such as freelancers, agencies, and enterprises.

On the other hand, if you are looking for an easy-to-use platform with a wide range of customizable templates and built-in business solutions, Wix could be more suitable. It's perfect for small to medium businesses, bloggers, and content creators who want to get online quickly without diving into code.

As part of Subframe, we believe our platform is the best choice for those who need high-quality, pixel-perfect code and real-time collaboration. Subframe is perfect for developers, designers, and teams who want to streamline their design-to-development workflow with a code-first approach.

Webflow, Wix, or Subframe: Which is The Best Tool For You?

Ultimately, whether you choose Webflow, Wix, or Subframe, each platform offers unique strengths tailored to different needs. Webflow is ideal for those who require advanced customization, while Wix provides an easy-to-use interface with a plethora of templates for quick setup.

However, if you're looking for a tool that combines high-quality code generation with real-time collaboration, Subframe stands out as the best choice. We recommend giving Subframe a try to experience its efficiency and ease of use firsthand.