Unbounce vs Wix: Which One is Better in 2025?

When it comes to building a website, choosing the right platform can make all the difference. In this article, we compare Unbounce and Wix to help you decide which one suits your needs best.

We'll delve into their features, pricing, and limitations, providing a comprehensive overview to guide your decision-making process.

Overview of Unbounce and Wix

What is Unbounce?

Unbounce is a landing page platform that helps marketers and agencies generate more leads and sales. It leverages AI-driven insights powered by billions of conversions to deliver better results without increasing the budget or team size.

The platform allows users to create, A/B test, and optimize landing pages using no-code, AI-powered tools. Key features include a drag-and-drop builder, AI copywriting, real-time analytics, and dynamic text replacement.

What is Wix?

Wix is a website builder platform that allows users to create, customize, and manage websites with ease. It offers a range of tools and features to help users bring their vision to life, whether they are building a personal blog, an online store, a portfolio, or a business website.

Users can choose from over 900 customizable templates and utilize an AI website builder to create a fully functional site based on their input. The platform also includes a drag-and-drop editor, built-in AI tools, and advanced design features like scroll effects and animations.

Features of Unbounce & Wix

Similarities

Both Unbounce and Wix offer a range of features that cater to users looking to create and optimize their online presence.

• Drag-and-Drop Builder: Both platforms provide intuitive drag-and-drop editors, allowing users to design pages without coding.
• AI Tools: They incorporate AI-driven tools to assist in content creation and optimization, enhancing user experience and efficiency.
• Real-Time Analytics: Both offer real-time analytics to monitor and improve page performance.
• Customizable Templates: Users can choose from a variety of customizable templates to suit their specific needs.
• Integration Capabilities: Both platforms support integrations with popular marketing and business tools, streamlining workflows.

Differences

Here are the biggest differences in features between Unbounce and Wix:

• Landing Page Optimization: Unbounce focuses on optimizing landing pages with AI-driven tools, while Wix offers a broader range of website creation and management features.
• eCommerce Capabilities: Wix provides extensive eCommerce tools, including payment solutions and inventory management, which Unbounce does not offer.
• Scheduling and Appointments: Wix includes built-in scheduling tools for managing appointments and staff, a feature not available in Unbounce.
• Restaurant Management: Wix offers specialized tools for managing restaurant menus, orders, and reservations, which are not part of Unbounce's feature set.
• Custom Automations: Wix allows users to create custom automations for emails and reminders, whereas Unbounce focuses more on landing page performance and optimization.

Pricing of Unbounce & Wix

Unbounce Pricing

Unbounce offers a variety of pricing plans tailored to different needs and budgets. Here is a summary of their available plans:

• Build Plan:
  • Monthly: $99 USD
  • Yearly: $74 USD (billed annually, save 25%)
  • Includes: Drag-and-Drop Builder, Unlimited Pages, Traffic Volume up to 20k, 1 User, 1 Root Domain, Popups and sticky bars, AI copywriting, Over 100 high-converting templates, 1,000+ integrations, Custom scripts and pixels, Custom code, Custom styling, Phone, email, and live chat customer support
• Experiment Plan (Most Popular):
  • Monthly: $149 USD
  • Yearly: $112 USD (billed annually, save 25%)
  • Includes: Everything in Build Plan, plus Unlimited A/B Testing, Traffic Volume up to 30k, 3 Users, 2 Root Domains, Unlimited Variants, Manual Traffic Allocation, Confidence Intervals, Dynamic Text Replacement, Conversion Insights & Reporting
• Optimize Plan:
  • Monthly: $249 USD
  • Yearly: $187 USD (billed annually, save 25%)
  • Includes: Everything in Experiment Plan, plus AI Traffic Optimization, Traffic Volume up to 50k, 5 Users, 3 Root Domains, Page, popup, & sticky bar scheduling, Advanced Triggers, Advanced Targeting, Industry Benchmarking, Audience Insights
• Agency Plan:
  • Pricing: Contact sales for custom pricing
  • Includes: Everything in Optimize Plan, plus Unlimited Collaborations, Traffic Volume starting at 100k, Users starting at 5, Root Domains starting at 20, Access to Implementation Services, Listing in agency partner directory

Wix Pricing

Wix offers a variety of pricing plans to cater to different needs and budgets. Here is a summary of their available plans:

• Combo Plan: $14 per month. Includes 2GB bandwidth, 3GB storage, and a free domain for one year.
• Unlimited Plan: $18 per month. Includes unlimited bandwidth, 10GB storage, and a free domain for one year.
• Pro Plan: $23 per month. Includes unlimited bandwidth, 20GB storage, a free domain for one year, and professional logo design.
• VIP Plan: $39 per month. Includes unlimited bandwidth, 35GB storage, a free domain for one year, and priority customer support.
• Business Basic Plan: $23 per month. Includes unlimited bandwidth, 20GB storage, and the ability to accept online payments.
• Business Unlimited Plan: $27 per month. Includes unlimited bandwidth, 35GB storage, and the ability to accept online payments.
• Business VIP Plan: $49 per month. Includes unlimited bandwidth, 50GB storage, and priority customer support.
• Enterprise Plan: Custom pricing. Contact Wix support for more details.

Reviews of Unbounce & Wix

Unbounce Reviews

Overall, users have mixed feelings about Unbounce, giving it an average rating of 3.8 out of 5. While some appreciate its features, others find certain aspects frustrating.

"The platform is powerful but can be overwhelming for beginners. The learning curve is steep, and customer support is not always helpful." - John D., 3.5/5

"Unbounce offers great customization, but the pricing is high for what you get. The interface can be slow and buggy at times." - Sarah K., 3/5

Wix Reviews

Overall, users have given Wix an average rating of 3.9 out of 5. While some find the platform easy to use, others are frustrated by its limitations and customer support.

"The templates are nice, but the customization options are limited. Customer support is slow to respond and not very helpful." - Alex M., 3/5

"Wix is okay for simple websites, but it lacks advanced features. The pricing is also higher compared to other platforms." - Jamie L., 3.5/5

Subframe, a Better Alternative to Unbounce and Wix

Subframe is a design tool that allows users to build user interfaces quickly and efficiently using a code-first approach. It offers a drag-and-drop visual editor, real-time collaboration, and pixel-perfect React + Tailwind code, making it an ideal solution for both designers and developers looking to streamline their UI design process.

Pros of Subframe

Subframe is a design tool that allows users to build user interfaces quickly and efficiently using a code-first approach.

• Design with real components: Subframe's visual UI editor lets you drag-and-drop on an intuitive, responsive canvas, ensuring pixel-perfect UI every time.
• Stunning UI templates: Inspired by world-class products and hand-crafted by designers, Subframe offers reusable components so you never start from scratch.
• High-quality code generation: Export your designs to high-quality React and Tailwind code, allowing you to focus more on building rather than pixel-pushing CSS.
• Real-time collaboration: Work simultaneously with your team on the same project, enhancing productivity and streamlining the design process.
• Free to start: Begin building UI visually without needing a credit card, making it accessible for everyone to try.

Subframe's Pricing

At Subframe, we offer flexible pricing options to suit your needs:

• Free Plan: $0 per user/month. Includes 1 project, up to 3 page designs, up to 3 team members, and access to 200+ UI templates & snippets.
• Pro Plan: $29 per user/month. Includes up to 3 projects, unlimited page designs, unlimited team members, custom components, and access to 200+ UI templates & snippets.
• Custom Plan: Let's talk. Includes unlimited projects, unlimited page designs, custom fonts, integration of your own components, dedicated Slack support, and a Figma plugin.

For more details, visit our pricing page. Ready to see Subframe in action? Book a demo with us today!

What Are Others Saying?

Users have given Subframe an overall rating of 5 out of 5. They appreciate its ease of use, especially with templates, and its ability to turn ideas into production-ready UI quickly.

• "I love how easy this is to get started, especially with templates." - Dakota
• "Turning ideas into code is one of the most critical tasks I've ever had. Subframe is super useful and user-friendly." - Germán Merlo
• "Finally something that's not just a mockup. Would give you 5 upvotes, if I could!" - Aris Nakos

Why Choose Unbounce, Wix or Subframe?

If you're a marketer or agency looking to create high-converting landing pages quickly and efficiently, Unbounce is your go-to platform. Its AI-driven insights and no-code A/B testing make it ideal for professionals who need to optimize lead generation without relying on developers or designers.

On the other hand, if you're a small business owner or a non-technical user seeking an all-in-one solution to create, manage, and grow your online presence, Wix is the better choice. Its intuitive drag-and-drop editor and comprehensive business tools make it accessible for anyone to build a professional website effortlessly.

For those who need a code-first approach to design user interfaces with pixel-perfect precision, Subframe is the superior option. It's perfect for developers and technical teams who require high-quality, easily integrable front-end code and real-time collaboration capabilities.

Unbounce, Wix, or Subframe: Which is The Best Tool For You?

Choosing between Unbounce, Wix, and Subframe ultimately depends on your specific needs and goals. Each platform offers unique features that cater to different types of users, from marketers and small business owners to developers and design teams.

While all three are excellent choices, we recommend Subframe for its code-first approach, real-time collaboration, and high-quality code generation. Whether you're a designer or developer, Subframe provides the tools you need to create stunning, production-ready user interfaces quickly and efficiently.