Squarespace vs Unbounce: Which One is Better in 2025?

When choosing a platform for building landing pages or websites, Squarespace and Unbounce are two popular options. Both offer unique features and cater to different needs. In this article, we'll compare their key features, pricing, limitations, and user reviews to help you make an informed decision.

Squarespace: Overview and Key Features

Squarespace is a popular website builder known for its user-friendly interface and elegant design templates.

• Design Templates: Squarespace offers a wide range of professionally designed templates. These templates are fully customizable, allowing users to create visually appealing websites without needing design skills.
• Drag-and-Drop Editor: The platform features an intuitive drag-and-drop editor. Users can easily add, move, and resize elements on their pages, making website creation straightforward.
• SEO Tools: Squarespace includes built-in SEO tools. Users can edit meta titles, descriptions, and URLs, and utilize automatic sitemaps and clean URLs to improve search engine rankings.
• Integrated E-commerce: Squarespace supports e-commerce functionality. Users can set up online stores, manage inventory, process payments, and offer discounts, all within the platform.
• Mobile Optimization: All Squarespace templates are mobile-responsive. This ensures that websites look good and function well on any device, enhancing user experience.
• Analytics: Squarespace provides built-in analytics. Users can track website traffic, visitor behavior, and sales performance, helping them make data-driven decisions.
• Custom Domains: Users can purchase custom domains directly through Squarespace. The platform also offers free domain registration for the first year with an annual plan.
• 24/7 Customer Support: Squarespace offers round-the-clock customer support. Users can access help through live chat, email, and a comprehensive knowledge base.

Squarespace's Reviews

Overall, user feedback on Squarespace is positive, highlighting its ease of use and professional templates, though some users note limitations in customization.

Ratings from Trusted Platforms:

• G2: 4.4/5

User Reviews:

• Jerry M. (4.5/5): "Creating a Beautiful and Functional Blog" - Highlights scalability and ease of growing an online presence.
• Mirjam H. (5/5): "Squarespace - Ultimate solution for your online business" - Praises the user interface, customer support, and integrations.
• Verified User (5/5): "Best Customer Service - Hands Down!" - Appreciates the beautiful templates and excellent customer support.
• Lena R. (5/5): "This non-techie built an e-commerce website in 3 days" - Finds the platform easy to use and intuitive.
• Lisa M. T. (5/5): "SquareSpace allows our content to shine" - Likes the formatting options and analytics.

Positive Aspects:

• User-friendly interface
• Beautiful and professional templates
• Good customer support
• Scalability
• Integrated e-commerce and marketing tools
• Intuitive design

Common Concerns:

• Limited customization options
• Poor customer support in some cases
• Difficult design process for advanced users
• Limited templates
• Issues with updates and new features

Unbounce: Overview and Key Features

Unbounce is a landing page builder designed to help businesses create high-converting pages without needing extensive technical skills.

• Drag-and-Drop Builder: Unbounce offers a user-friendly drag-and-drop builder. Users can easily add, move, and customize elements on their landing pages without any coding knowledge.
• A/B Testing: The platform includes robust A/B testing tools. Users can create multiple versions of a landing page to test different headlines, images, and calls to action, optimizing for higher conversion rates.
• Dynamic Text Replacement: Unbounce provides dynamic text replacement. This feature allows users to match the text on their landing pages to the keywords in their ads, improving relevance and boosting ad performance.
• Integrations: Unbounce integrates with various marketing tools and CRMs. Popular integrations include Mailchimp, HubSpot, and Salesforce, allowing seamless data flow between platforms.
• Popups and Sticky Bars: Users can create popups and sticky bars to capture leads and promote offers. These elements can be customized and triggered based on user behavior, such as exit intent or scroll depth.
• Templates: Unbounce offers a wide range of professionally designed templates. These templates are fully customizable, enabling users to create visually appealing and effective landing pages quickly.
• Mobile Responsiveness: All Unbounce landing pages are mobile-responsive. This ensures that pages look good and function well on any device, enhancing the user experience and conversion rates.

Unbounce's Reviews

Overall user feedback on Unbounce highlights its ease of use and effective integrations, though some users report issues with customer support and pricing.

Ratings from Trusted Platforms:

• G2: 4.4/5

User Reviews:

• Sean T. (3/5): "Been waiting for my support ticket to be answered for 72 hours and counting...." - Likes ease of use and integrations but dislikes customer service issues.
• Aluminum W. (2/5): "Customer service doesn't exist" - No positive aspects mentioned, highlights poor customer service and unresolved issues with images.
• Verified User (5/5): "Best no code landing page builder" - Praises low pricing and A/B testing feature, no concerns mentioned.
• Verified User (4/5): "Creating landing pages in a breeze, yet highly effective and optimized for mobiles as well as tablets." - Appreciates ease of use and mobile optimization, but notes some coding quirks.
• Verified User (4.5/5): "Within hours of signing up, we had our first landing page live & collecting leads." - Likes quick setup and lead collection, mentions high pricing as a concern.

Positive Aspects:

• Ease of use
• Effective integrations
• Powerful A/B testing capabilities
• Intuitive drag-and-drop builder
• High-converting landing pages

Common Concerns:

• Poor customer support
• High pricing
• Technical quirks related to form fields and billing
• Difficulties with canceling plans

Feature Comparison: Squarespace vs. Unbounce

Similarities

Despite targeting different aspects of website creation, Squarespace and Unbounce share several important features:

• Drag-and-Drop Editors: Both platforms offer intuitive drag-and-drop editors, allowing users to build pages without coding knowledge.
• Customizable Templates: Each provides a variety of professionally designed templates that can be customized to fit specific needs.
• Mobile Responsiveness: All templates and pages are mobile-responsive, ensuring a good user experience on any device.
• SEO Tools: Both include built-in SEO tools to help improve search engine rankings and drive organic traffic.
• Analytics: Each platform offers analytics tools to track performance, visitor behavior, and other key metrics.
• Third-Party Integrations: Both integrate with various marketing tools and CRMs, facilitating seamless data flow and enhanced functionality.

Differences

Critical differences between Squarespace and Unbounce will likely influence your choice.

• Primary Focus:
  • Squarespace: An all-in-one platform for building, hosting, and managing websites.
  • Unbounce: Specializes in creating, testing, and optimizing high-converting landing pages.
• Customization Options:
  • Squarespace: Offers customizable website templates with options for custom CSS, HTML, and JavaScript.
  • Unbounce: Provides dynamic text replacement and extensive A/B testing tools for landing pages.
• E-commerce Capabilities:
  • Squarespace: Includes tools for creating online stores, managing inventory, and processing payments.
  • Unbounce: Focuses on creating landing pages that convert more clicks into sales, without extensive e-commerce management tools.
• Marketing Tools:
  • Squarespace: Built-in SEO tools, social media integrations, and email marketing campaigns.
  • Unbounce: AI copywriting, real-time analytics, and AI-driven optimization for higher conversion rates.
• Integration with Third-Party Services:
  • Squarespace: Integrates with services like Acuity Scheduling, Bio Sites, and Unfold.
  • Unbounce: Connects with platforms such as Google Analytics, Hubspot, and Salesforce for enhanced marketing functionality.

Pricing Comparison: Squarespace vs. Unbounce

Squarespace Pricing

Squarespace offers a range of pricing plans to cater to different needs, from personal websites to advanced e-commerce stores.

• Personal Plan: $16/month (billed annually) - Includes basic website building tools, templates, and support.
• Business Plan: $23/month (billed annually) - Offers additional marketing tools, advanced website analytics, and promotional pop-ups.
• Basic Commerce Plan: $27/month (billed annually) - Provides e-commerce capabilities, no transaction fees, and customer accounts.
• Advanced Commerce Plan: $49/month (billed annually) - Features advanced e-commerce tools like abandoned cart recovery, advanced shipping, and discounts.

Unbounce' Pricing

Unbounce pricing is structured to cater to different business needs, from basic landing page creation to advanced optimization and agency-level services:

• Build: $74/month (billed annually) or $99/month (billed monthly)
  • Drag-and-Drop Builder
  • Unlimited Pages
  • Traffic Volume: Up to 20k
  • Users: 1
  • Root Domains: 1
  • Popups and sticky bars
  • AI copywriting
  • Over 100 high-converting templates
  • 1,000+ integrations
  • Custom scripts and pixels
  • Custom code
  • Custom styling
  • Phone, email, and live chat customer support
• Experiment: $112/month (billed annually) or $149/month (billed monthly)
  • Everything in Build, plus:
  • Unlimited A/B Testing
  • Traffic Volume: Up to 30k
  • Users: 3
  • Root Domains: 2
  • Unlimited Variants
  • Manual Traffic Allocation
  • Confidence Intervals
  • Dynamic Text Replacement
  • Conversion Insights & Reporting
• Optimize: $187/month (billed annually) or $249/month (billed monthly)
  • Everything in Experiment, plus:
  • AI Traffic Optimization
  • Traffic Volume: Up to 50k
  • Users: 5
  • Root Domains: 3
  • Page, popup, & sticky bar scheduling
  • Advanced Triggers
  • Advanced Targeting
  • Industry Benchmarking
  • Audience Insights
• Agency: Custom pricing ("Let’s talk!")
  • Everything in Optimize, plus:
  • Unlimited Collaborations
  • Traffic Volume: starting at 100k
  • Users: starting at 5
  • Root Domains: starting at 20
  • Access to Implementation Services
  • Listing in our agency partner directory

Subframe, a Better Alternative to Squarespace and Unbounce

Subframe is a UI design tool that makes it easy to create and build user interfaces. We offer a visual editor that syncs with code, allowing you to design with real components and get production-ready code instantly. Our platform speeds up the design process and eliminates the need for handoffs between designers and developers.

Subframe's Features

Subframe is a UI design tool tailored for the AI era, offering a seamless integration between design and code.

• Component-Based Design: Create user interfaces with real, reusable components instead of static mockups. The visual editor includes a responsive drag-and-drop canvas for building precise, production-ready layouts.
• Pre-Built UI Templates: Access a library of customizable templates inspired by established design patterns. Each template is built with reusable components to help speed up the design process.
• Code Export: Generate clean, production-quality React and Tailwind code. Designs can be copied directly into a codebase, reducing time spent on handoff and manual CSS adjustments.
• AI-Powered Design: Utilize AI to quickly go from idea to interface, adapting to your design style and speeding up the creative process.
• Free to Get Started: Enjoy free access to visual design tools with no credit card required, making it easy to begin your design journey.

Subframe's Pricing

Subframe pricing is designed to cater to different user needs:

• Free Plan: $0 per user/month
  • 1 project
  • Up to 3 page designs
  • Up to 3 team members
  • 100s of UI templates
  • Limited AI features
• Pro Plan: $29 per user/month
  • Up to 3 projects
  • Unlimited page designs
  • Unlimited team members
  • Custom components
  • 100s of UI templates
  • Full AI beta access
• Custom Plan: Pricing is customized ("Let's talk")
  • Unlimited projects
  • Unlimited page designs
  • Integrate your components
  • Dedicated Slack support
  • Figma plugin
  • Unlimited AI

For more details, visit the Subframe Pricing page. Book a demo with us to see how Subframe can transform your design process.

Subframe's Reviews

Users have shared positive feedback about Subframe, noting its user-friendly interface, time-saving tools, and the quality of the UI designs it produces. The platform has earned a 5/5 rating on Product Hunt. Customers especially value the visual editor, drag-and-drop functionality, and AI features that help refine designs based on user input.

• "Without Subframe, the frontend build of this tool would've taken a lot longer and a lot more financial resources." - Erin Kim
• "Subframe helped us make a super clean UI for our console without designers." - Carl Peterson
• "Huge shoutout to Subframe guys! Super easy to create UI, and the support is great." - Amartya Jha

Squarespace, Unbounce or Subframe? Which is The Best Tool For You

Squarespace excels in providing an all-in-one platform for building and managing websites, making it ideal for those who need a comprehensive solution with integrated e-commerce and marketing tools. Unbounce, on the other hand, specializes in creating high-converting landing pages with robust A/B testing and dynamic text replacement, perfect for marketers focused on optimizing conversion rates.

Subframe stands out by seamlessly integrating design and code, offering a visual editor that syncs with real components to generate production-ready React and Tailwind code. If you prioritize a user-friendly website builder with e-commerce capabilities, Squarespace is a great fit. For those focused on landing page optimization and conversion, Unbounce may be the better choice. However, if you seek a platform that combines design flexibility with efficient code generation, Subframe is the optimal solution.

Get started on Subframe for free to see how it can streamline your workflow and elevate your design process.