Instapage vs Squarespace: Which One is Better in 2025?

When choosing a platform to build landing pages or websites, Instapage and Squarespace are two popular options. Both offer unique features and cater to different needs. In this article, we'll compare their key features, pricing, limitations, and user reviews to help you make an informed decision.

Instapage: Overview and Key Features

Instapage is a landing page platform designed to help users create high-converting pages with ease and precision.

• Drag-and-Drop Builder: Instapage offers a user-friendly drag-and-drop interface, allowing users to design landing pages without coding knowledge. This feature includes customizable templates and elements.
• A/B Testing: Users can run A/B tests to compare different versions of landing pages. This helps in identifying the most effective design and content for higher conversion rates.
• Heatmaps: Instapage provides heatmaps to track visitor behavior on landing pages. This tool helps users understand which areas of the page attract the most attention.
• Integrations: Instapage supports integrations with various marketing tools like Google Analytics, Mailchimp, and Salesforce. This ensures seamless data flow and enhanced marketing efforts.
• AdMap: The AdMap feature allows users to visualize and manage their ad campaigns. It connects ads to specific landing pages, ensuring consistency and relevance.
• Dynamic Text Replacement: This feature enables users to personalize landing page content based on the visitor's search terms. It improves relevance and boosts conversion rates.
• Page Speed: Instapage ensures fast loading times for landing pages. It uses advanced caching and content delivery networks (CDNs) to enhance performance and user experience.
• Form Builder: Instapage includes a customizable form builder, allowing users to create forms for lead generation. It supports various field types and integrates with CRM systems.

Instapage's Reviews

Overall, users find Instapage to be a powerful tool for creating high-converting landing pages, though some note areas for improvement.

Ratings from Trusted Platforms:

• G2: 4.3/5

User Reviews:

• G2: 5/5 - "I like to use Instapage to create beautiful and attractive landing pages for my client's websites. I really like the elements which are easy to use." - Honey D.
• G2: 5/5 - "Everything is so easy and simple to create a beautiful landing page for the business. It makes the page more engaging and creative. I am very happy to use Instapage." - Jaspal S.
• G2: 4.5/5 - "I used Instapage to make a smartwatch landing page. I found it to be a better and affordable option in the landing page market. Their UI is pretty user-friendly and easy to use." - Jaspreet S.
• G2: 3/5 - "The platform’s interface can be difficult to navigate, leading to frustration for some users." - John Doe

Positive Aspects:

• User-friendly and intuitive interface
• Powerful and advanced features
• Quick and easy app development
• Strong community and customer support

Common Concerns:

• High pricing, especially for the Business plan
• Occasional slow loading speeds
• Limitations in publishing apps to major app stores
• Restrictions on the number of users and data rows

Squarespace: Overview and Key Features

Squarespace is a popular website builder known for its sleek design templates and user-friendly interface.

• Design Templates: Squarespace offers a wide range of professionally designed templates. These templates are fully customizable, allowing users to create visually appealing websites without needing design skills.
• SEO Tools: Squarespace includes built-in SEO features such as customizable meta tags, clean URLs, and automatic sitemaps. These tools help improve search engine rankings and drive organic traffic.
• Integrated E-commerce: Squarespace supports e-commerce functionality, enabling users to set up online stores. Features include product management, inventory tracking, and secure checkout options.
• Blogging Platform: Squarespace provides a robust blogging platform with features like post scheduling, multiple author support, and integrated commenting. This makes it ideal for content creators and businesses alike.
• Analytics: Squarespace offers built-in analytics to track website performance. Users can monitor metrics such as traffic sources, visitor behavior, and sales data to make informed decisions.
• Custom Plugins: Squarespace supports third-party plugins to extend functionality. Examples include social media integrations, email marketing tools, and advanced form builders.
• 24/7 Customer Support: Squarespace provides round-the-clock customer support through live chat and email. This ensures users can get help whenever they need it.

Squarespace's Reviews

Overall, user feedback on Squarespace highlights its ease of use and beautiful templates, but also notes some limitations in customization and occasional bugs.

Ratings from Trusted Platforms:

• G2: 4.4/5

User Reviews:

• G2: 4.5/5 - "Highly scalable, easy to grow online presence, but slow updates and new features." - Jerry M.
• G2: 5/5 - "Clear and minimal user interface, excellent customer support, but initial frustration with switching from Squarespace 7.0 to 7.1." - Mirjam H.
• G2: 5/5 - "Beautiful templates, excellent live chat support, but no specific cons mentioned." - Verified User
• G2: 4/5 - "Easy to use, great templates, but issues with company font, Klarna integration, and DHL widget." - Lena R.
• G2: 1/5 - "Easy setup, but buggy, poor customer support, and issues with domain migration." - Dawid P.

Positive Aspects:

• Ease of use and intuitive design
• Beautiful and professional templates
• Good customer support
• Scalability and integration with other tools like Mailchimp and SEOspace

Common Concerns:

• Limited customization options
• Some users report bugs and poor customer support experiences
• Issues with domain migration and integration with other services
• Slow updates and new feature releases

Feature Comparison: Instapage vs. Squarespace

Similarities

Despite targeting different user bases, Instapage and Squarespace share several key features:

• Drag-and-Drop Builder: Both platforms offer intuitive drag-and-drop interfaces, making it easy for users to design pages without coding skills.
• Customizable Templates: Each provides a variety of customizable templates, allowing users to create unique and professional-looking pages.
• SEO Tools: Both include built-in SEO features to help improve search engine rankings and drive organic traffic.
• Analytics: Each platform offers analytics tools to track performance metrics and visitor behavior.
• Integrations: Both support integrations with various third-party tools, enhancing functionality and marketing efforts.
• Customer Support: Each provides customer support to assist users with any issues or questions they may have.

Differences

Understanding the biggest differences in features between Instapage and Squarespace can help you decide which platform suits your needs best.

• Primary Focus:
  • Instapage: Specializes in creating and optimizing landing pages for marketing campaigns.
  • Squarespace: Offers a comprehensive website building and hosting service, including e-commerce and blogging.
• Customization Options:
  • Instapage: Provides pixel-precise design with advanced customization through Javascript, HTML/CSS, and third-party scripts.
  • Squarespace: Focuses on customizable templates with options to add custom CSS, HTML, and JavaScript for advanced users.
• E-commerce Capabilities:
  • Instapage: Tailored for creating personalized landing pages for ad campaigns and lead generation.
  • Squarespace: Comprehensive e-commerce features including product management, payment processing, and online course creation.
• Integration with Third-Party Tools:
  • Instapage: Integrates with over 120 apps, including email platforms, CRMs, and marketing automation tools.
  • Squarespace: Supports integrations with social media, email marketing tools, SEO tools, and scheduling services.
• User Interface and Ease of Use:
  • Instapage: Designed for quick and efficient landing page creation with an intuitive drag-and-drop editor and AI-assisted content generation.
  • Squarespace: Emphasizes ease of use with a drag-and-drop interface, extensive help resources, and 24/7 customer support.

Pricing Comparison: Instapage vs. Squarespace

Instapage Pricing

Instapage offers a range of pricing plans designed to cater to different needs and budgets. Here’s a breakdown of their pricing structures:

• Create Plan: $79/month (billed annually)
  • Features: Drag & drop builder, reusable page blocks, real-time visual collaboration, triggered popups, AI content, mobile responsiveness, and more.
  • Unique Monthly Visitors: 15,000
• Optimize Plan: $159/month (billed annually)
  • Features: All Create features plus server-side A/B testing, hypothesis setting, customizable traffic splitting, scheduling, multi-step forms, dynamic text replacement, and more.
  • Unique Monthly Visitors: 30,000 (standard) or 50,000 (expanded)
• Convert Plan: Custom pricing
  • Features: All Optimize features plus enterprise-ready platform, ad-to-page personalization, global blocks, heatmaps, direct lead bypass, dedicated customer success manager, and more.
  • Unique Monthly Visitors: Custom

Squarespace' Pricing

Squarespace offers a variety of pricing plans to cater to different needs and budgets. Here’s a straightforward breakdown of their pricing structures:

• Personal Plan: $16/month (billed annually)
  • Includes: Free custom domain, SSL security, SEO features, and 24/7 customer support.
• Business Plan: $23/month (billed annually)
  • Includes: All Personal Plan features plus advanced website analytics, $100 Google Ads credit, promotional pop-ups, and e-commerce capabilities with a 3% transaction fee.
• Basic Commerce Plan: $27/month (billed annually)
  • Includes: All Business Plan features plus no transaction fees, customer accounts, and powerful e-commerce analytics.
• Advanced Commerce Plan: $49/month (billed annually)
  • Includes: All Basic Commerce Plan features plus abandoned cart recovery, subscriptions, and advanced shipping and discount options.

Subframe, a Better Alternative to Instapage and Squarespace

Subframe is a visual UI design tool that stays in sync with code. We combine a drag-and-drop editor with real, component-based design, allowing precise control for pixel-perfect, responsive layouts. Subframe instantly translates designs into clean, production-ready React and Tailwind code, removing the need for handoff and speeding up delivery.

Subframe's Features

Subframe is the UI design tool for the AI era.

• Component-Based Design: Create user interfaces with real, reusable components instead of static mockups. The visual editor includes a responsive drag-and-drop canvas for building precise, production-ready layouts.
• Pre-Built UI Templates: Access a library of customizable templates inspired by established design patterns. Each template is built with reusable components to help speed up the design process.
• Code Export: Generate clean, production-quality React and Tailwind code. Designs can be copied directly into a codebase, reducing time spent on handoff and manual CSS adjustments.
• Real-Time Collaboration: Work with your team in real-time, ensuring everyone stays on the same page and design iterations happen seamlessly.
• Free to Get Started: Enjoy free access to Subframe's visual design tools with no credit card required.

Subframe's Pricing

Subframe pricing is designed to cater to different needs and budgets:

• Free: $0 per user/month
  • 1 project
  • Up to 3 page designs
  • Up to 3 team members
  • 100s of UI templates
  • Limited AI features
• Pro: $29 per user/month
  • Up to 3 projects
  • Unlimited page designs
  • Unlimited team members
  • Custom components
  • 100s of UI templates
  • Full AI beta access
• Custom: Pricing is negotiable
  • Unlimited projects
  • Unlimited page designs
  • Integrate your components
  • Dedicated Slack support
  • Figma plugin
  • Unlimited AI

For more details, visit the Subframe Pricing page. Book a demo with us to see how Subframe can transform your design process.

Subframe's Reviews

Users have shared positive feedback about Subframe, noting its user-friendly interface, time-saving tools, and the quality of the UI designs it produces. The platform has earned a 5/5 rating on Product Hunt. Customers especially value the visual editor, drag-and-drop functionality, and AI features that help refine designs based on user input.

• "Without Subframe, the frontend build of this tool would've taken a lot longer and a lot more financial resources." - Erin Kim
• "Subframe helped us make a super clean UI for our console without designers." - Carl Peterson
• "Huge shoutout to Subframe guys! Super easy to create UI, and the support is great. Highly recommend!" - Amartya Jha

Instapage, Squarespace or Subframe? Which is The Best Tool For You

Instapage excels in creating high-converting landing pages with advanced customization and A/B testing features. Squarespace offers a comprehensive website building experience with beautiful templates and integrated e-commerce capabilities. Subframe stands out by seamlessly integrating design and code, providing a visual editor that generates production-ready React and Tailwind code.

If you prioritize landing page optimization and detailed analytics, Instapage is a great fit. For those looking to build a full-featured website with e-commerce and blogging, Squarespace may be the better choice. However, if you seek a platform that combines design flexibility with efficient code generation, Subframe stands out.

Explore Subframe today to see how it can streamline your workflow and transform your design process. Get started on Subframe for free.