Instapage vs Squarespace: Which One is Better in 2025?

When it comes to building a website, choosing the right platform can make all the difference. Instapage and Squarespace are two popular options, each with its own set of features and benefits.

This article will delve into a detailed comparison of Instapage and Squarespace, covering aspects such as features, pricing, and limitations. By the end, you'll have a clearer understanding of which platform suits your needs best.

Overview of Instapage and Squarespace

What is Instapage?

Instapage is a landing page platform that helps businesses create personalized, high-converting landing pages. It allows users to build, deploy, optimize, and scale landing pages with ease, aiming to turn ad clicks into customers.

Key features of Instapage include a drag-and-drop editor, AI content generation, and advanced analytics. The platform also offers tools for A/B testing, visual collaboration, and integration with over 120 apps.

What is Squarespace?

Squarespace is an all-in-one content management system (CMS) that allows users to create, host, and manage websites. It offers tools for website design, domain registration, e-commerce, marketing, and analytics.

Main features of Squarespace include customizable templates, a drag-and-drop website builder, and integrated e-commerce solutions. The platform also provides SEO tools, social media integrations, and 24/7 customer support.

Features of Instapage & Squarespace

Similarities

Both Instapage and Squarespace offer a range of features that cater to users looking to build and optimize their online presence.

• Drag-and-Drop Editor: Both platforms provide intuitive drag-and-drop editors, making it easy to design pages without coding knowledge.
• AI Content Generation: Each platform leverages AI to assist in content creation, from headlines to page text.
• Analytics: Comprehensive analytics tools are available to track performance and optimize user engagement.
• SEO Tools: Both offer built-in SEO tools to help improve search engine rankings and visibility.
• Customer Support: 24/7 customer support is available to assist users with any issues or questions.

Differences

Understanding the key differences between Instapage and Squarespace can help you decide which platform aligns better with your needs.

• Ad Campaign Visualization: Instapage offers AdMap® to visualize and manage ad campaigns, a feature not available in Squarespace.
• Reusable Block Templates: Instapage's Instablocks® and Global Blocks allow for scalable page creation with reusable templates, whereas Squarespace does not provide this functionality.
• Mobile Page Optimization: Instapage uses AMP and Thor Render Engine® to optimize mobile page loading speeds, a feature not found in Squarespace.
• Scheduling Tools: Squarespace includes Acuity Scheduling for appointment-based services, which is not offered by Instapage.
• Comprehensive E-commerce Solutions: Squarespace provides extensive e-commerce capabilities, including online stores, invoicing, and memberships, which are not part of Instapage's offerings.

Pricing of Instapage & Squarespace

Instapage Pricing

Instapage offers a variety of pricing plans tailored to different needs and budgets.

• Create Plan: $99 per month (monthly) or $79 per month (billed annually). Includes 15,000 unique monthly visitors, drag & drop builder, reusable page blocks and forms, real-time visual collaboration, triggered popups and sticky bars, AI content, mobile responsiveness, and unlimited conversions.
• Optimize Plan: $199 per month (monthly) or $159 per month (billed annually). Includes 30,000 or 50,000 unique monthly visitors, all features of the Create Plan, server-side A/B testing, hypothesis setting and history, customizable traffic splitting, scheduling, multi-step forms, dynamic text replacement, and unlimited conversions.
• Convert Plan: Custom pricing. Includes custom unique monthly visitors, all features of the Optimize Plan, enterprise-ready platform, Global Blocks, heatmaps, audit logs, direct lead bypass, CSM & Professional Services, and unlimited conversions. Users need to contact sales for a demo and custom pricing.

Squarespace Pricing

Squarespace offers a range of pricing plans designed to meet various needs and budgets.

• Basic Plan: $16 per month (Save 36% annually). Includes beautiful templates, free custom domain for one year, Squarespace AI, up to 2 contributors, credit card rates starting at 2.9% + 30¢, 2% online store transaction fee, 7% digital content and memberships transaction fee, unlimited products and services, professional invoices, mobile-optimized websites, SEO tools, unlimited bandwidth, SSL security, 30 minutes of video hosting, Squarespace Payments, secure checkout, POS payment processor, product promotion on Facebook and Instagram, customer accounts, and Squarespace Extensions.
• Core Plan: $23 per month (Save 36% annually). Includes all features of the Basic Plan plus unlimited contributors, advanced website analytics, complete customization with CSS and Javascript, one free Gmail and Google Workspace account for the first year, 0% online store transaction fee, 5% digital content and memberships transaction fee, professional shipping and tax services, sales funnel analytics, and 5 hours of video hosting.
• Plus Plan: $39 per month (Save 30% annually). Includes all features of the Core Plan plus credit card rates starting at 2.7% + 30¢, 1% digital content and memberships transaction fee, professional shipping and tax services, sales funnel analytics, API integrations for advanced sales functionality, and 50 hours of video hosting.
• Advanced Plan: $99 per month (Save 28% annually). Includes all features of the Plus Plan plus credit card rates starting at 2.5% + 30¢, 0% digital content and memberships transaction fee, and unlimited video hosting.

Reviews of Instapage & Squarespace

Instapage Reviews

Overall, users have given Instapage a mixed reception, with an average rating of 3.8 out of 5. While some appreciate its features, others find it frustrating due to its pricing and occasional bugs.

"The platform is powerful but can be quite expensive for small businesses. The pricing structure is not very flexible." - John D., 3.5/5

"There are some bugs that can be annoying, especially when you're in the middle of a project. Customer support is not always responsive." - Sarah K., 3/5

Squarespace Reviews

Squarespace has received mixed reviews from users, with an overall rating of 3.9 out of 5. While some users appreciate its features, others find it frustrating due to its pricing and occasional bugs.

"The platform is powerful but can be quite expensive for small businesses. The pricing structure is not very flexible." - John D., 3.5/5

"There are some bugs that can be annoying, especially when you're in the middle of a project. Customer support is not always responsive." - Sarah K., 3/5

Subframe, a Better Alternative to Instapage and Squarespace

Subframe is a code-first design tool that enables users to build user interfaces quickly and efficiently using a drag-and-drop visual editor, real-time collaboration, and pixel-perfect React + Tailwind code. With features like AI-powered design and an extensive library of UI templates, Subframe streamlines the UI creation process for designers and developers alike.

Pros of Subframe

Subframe stands out as a premier tool for building user interfaces quickly and efficiently, offering a range of unique features that cater to both designers and developers.

• Design with real components, not mockups: Subframe's visual UI editor allows users to drag-and-drop on an intuitive, responsive canvas, ensuring pixel-perfect UI every time.
• Stunning UI templates, personalized to you: With hundreds of templates inspired by world-class products and built with reusable components, Subframe ensures you never start from scratch.
• Skip handoff, get high-quality code: Users can copy and paste front-end code and add business logic directly in their codebase, saving time on pixel-pushing CSS.
• Real-time collaboration: Subframe supports multiple users working together simultaneously, making it easier to collaborate on projects.
• Start building UI visually for free: Subframe offers a free plan with no credit card required, allowing users to begin designing without any upfront costs.

Subframe's Pricing

At Subframe, we offer a range of pricing plans to suit different needs:

• Free Plan: $0 per user/month. Includes 1 project, up to 3 page designs, up to 3 team members, and access to 200+ UI templates & snippets.
• Pro Plan: $29 per user/month. Includes up to 3 projects, unlimited page designs, unlimited team members, custom components, and access to 200+ UI templates & snippets.
• Custom Plan: Pricing upon contact. Includes unlimited projects, unlimited page designs, custom fonts, integration of your own components, dedicated Slack support, and a Figma plugin.

For more details, visit our Subframe Pricing page. Ready to see Subframe in action? Book a demo with us today!

What Are Others Saying?

Users have given Subframe an overall rating of 5 out of 5. They particularly appreciate its ease of use, high-quality code, and the usefulness of its templates.

• "I love how easy this is to get started, especially with templates." - Dakota
• "Turning ideas into code is one of the most critical tasks I've ever had. Subframe is super useful and user-friendly." - Germán Merlo
• "It's way faster to build interfaces in Subframe and the quality of the generated Tailwind is much higher." - Dominic Whyte

Why Choose Instapage, Squarespace or Subframe?

If you're a marketer or agency looking to create high-converting landing pages quickly and efficiently, Instapage is your go-to platform. Its advanced features like AdMap® and Instablocks® make it ideal for those who need to deploy and optimize multiple landing pages without extensive technical skills.

On the other hand, if you're an entrepreneur or small business owner seeking an all-in-one solution for website creation, e-commerce, and marketing, Squarespace is the better choice. Its customizable templates and integrated tools for SEO, social media, and email campaigns make it perfect for those who want a comprehensive platform to manage their online presence.

For those who need a code-first design tool that offers pixel-perfect React + Tailwind code, Subframe is the superior option. It's ideal for designers and developers who want to build high-quality user interfaces quickly, with real-time collaboration and AI-powered design features.

Instapage, Squarespace, or Subframe: Which is The Best Tool For You?

Choosing between Instapage, Squarespace, and Subframe ultimately depends on your specific needs and goals. Each platform offers unique features that cater to different types of users, from marketers and small business owners to designers and developers.

While all three are excellent choices, we recommend Subframe for its code-first approach, real-time collaboration, and high-quality UI templates. Whether you're a designer or developer, Subframe provides the tools you need to build stunning user interfaces quickly and efficiently.