Choosing between Figma and Wix? Dive into our detailed analysis to make an informed decision for your design and frontend needs.
Irvin Zhan
•
2025-01-13
When it comes to design and website building, Figma and Wix are two popular tools that often come up. Both offer unique features and cater to different needs. In this article, we'll compare their key features, pricing, limitations, and user reviews to help you make an informed decision.
Figma: Overview and Key Features
Figma is a collaborative interface design tool widely used by designers and teams for creating user interfaces and prototypes.
Real-Time Collaboration: Figma allows multiple users to work on the same design file simultaneously, making it ideal for team projects and remote work.
Vector Networks: Figma's vector networks offer more flexibility than traditional vector paths, enabling complex shapes and designs without the limitations of single-direction paths.
Prototyping: Users can create interactive prototypes directly within Figma, linking different screens and adding transitions to simulate real user experiences.
Design Systems: Figma supports the creation and management of design systems, allowing teams to maintain consistency across projects with reusable components and styles.
Plugins: Figma offers a wide range of plugins, such as "Content Reel" for placeholder content and "Autoflow" for creating user flows, enhancing productivity and design capabilities.
Version History: Figma automatically saves version history, enabling users to track changes, revert to previous versions, and understand the evolution of a design.
Cross-Platform Compatibility: Figma runs on any operating system with a web browser, including Windows, macOS, and Linux, ensuring accessibility for all team members.
Integration with Other Tools: Figma integrates with popular tools like Slack, Zeplin, and JIRA, facilitating seamless workflow and communication within teams.
Figma's Reviews
Overall, user feedback on Figma highlights its strengths in collaboration and design capabilities, while noting some areas for improvement.
G2: 4.7/5
G2: 4.5/5
"Great tool for designers + devs. Great functionality for creating a range of designs." - 3/26/2025
G2: 5.0/5
"Great platform for collaboration. Figma is great for collaborating on all kinds of graphics, from webpages and UX/UI panels to marketing graphics and more." - 3/24/2025
G2: 5.0/5
"Go-to design tool. Figma is very intuitive to use and has a low learning curve. It is efficient and supports complex workflows (e.g., variables, plugins, etc.)." - 3/19/2025
Positive Aspects:
Real-time collaboration
Intuitive interface
Powerful tools for wireframing, prototyping, and designing
Easy sharing and feedback collection
Cloud-based accessibility
Common Concerns:
Performance issues with large files
Dependency on a stable internet connection
Limited offline access
Learning curve for new users
High cost for some users
Wix: Overview and Key Features
Wix is a popular website builder known for its user-friendly interface and extensive customization options.
Drag-and-Drop Editor: Wix's intuitive drag-and-drop editor allows users to design websites without any coding knowledge. Users can place elements like text, images, and videos exactly where they want them.
Templates: Wix offers over 500 designer-made templates across various categories, including business, e-commerce, and personal blogs. These templates are fully customizable to fit specific needs.
App Market: The Wix App Market provides access to over 250 apps and services. Examples include "Wix Bookings" for scheduling appointments and "Wix Stores" for e-commerce functionalities.
SEO Tools: Wix includes built-in SEO tools such as customizable meta tags, alt text for images, and a personalized SEO plan. The "Wix SEO Wiz" guides users through optimizing their site for search engines.
Mobile Optimization: Wix automatically creates a mobile-friendly version of websites. Users can also customize the mobile view separately to ensure optimal performance on all devices.
Hosting and Security: Wix provides free, reliable hosting with built-in security features, including SSL certificates and DDoS protection. This ensures that websites are secure and always accessible.
Multilingual Support: Wix allows users to create multilingual websites. The "Wix Multilingual" app helps manage translations and switch between languages easily.
Wix's Reviews
Overall user feedback on Wix highlights its ease of use and extensive features, while noting some areas for improvement.
G2: 4.2/5
G2: 1.0/5
"Loved it until I started using the SEO. Liked the ease of website functionality and real-time updates but had issues with SEO support and charges." - Andrew C.
G2: 0.0/5
"Fraudulent renewal scams - and way harder to use than Webflow or Tilda. Found Wix to be a jack-of-all-trades but not great at any, with issues in renewal practices and hidden charges." - Dave M.
G2: 5.0/5
"Wix - a simple, no-code solution to design and host your own website. Praised the simplicity and ease of use, especially for beginners, but found the initial pricing guide misleading." - Juan S.
G2: 5.0/5
"The simplicity is key. Appreciated the ease of use and simplicity but suggested a price reduction for loyal customers." - Tom R.
G2: 5.0/5
"I've done two different sites in Wix and I love it. Found Wix user-friendly and easy to use but had issues with SEO customization." - Beth L.
Positive Aspects:
Ease of use with a drag-and-drop editor
Wide range of templates and customization options
Advanced SEO and eCommerce features
Built-in marketing tools and full blogging capabilities
Common Concerns:
Limited customization and template options
Expensive pricing and hidden charges
Issues with SEO tools and customer support
Confusing subscription plans and renewal practices
Feature Comparison: Figma vs. Wix
Similarities
Despite targeting different user bases, Figma and Wix share several important features:
User-Friendly Interfaces: Both platforms offer intuitive, drag-and-drop editors, making them accessible to users without technical expertise.
Collaboration Tools: Each provides robust collaboration features, allowing multiple users to work together in real-time.
Templates and Customization: Both offer a wide range of customizable templates to suit various needs and preferences.
AI Integration: Figma and Wix incorporate AI tools to enhance design and development processes.
Hosting and Security: Both platforms include secure, reliable hosting with built-in security features.
Integration Options: Each supports numerous third-party integrations to extend functionality and streamline workflows.
Differences
Critical differences between Figma and Wix will likely influence your choice.
Primary Focus:
Figma: Primarily a collaborative interface design tool for creating user interfaces and prototypes.
Wix: Focused on website building, offering tools for creating, customizing, and managing websites.
Customization and Design Flexibility:
Figma: Offers extensive design flexibility with features like Auto Layout and batch editing for detailed interface design.
Wix: Provides a drag-and-drop editor and AI tools for easy website customization without coding.
Collaboration Features:
Figma: Emphasizes real-time collaboration with shared files, commenting, and audio chat for design teams.
Wix: Includes business management tools like scheduling, CRM, and custom automations for client and staff collaboration.
Hosting and Domain Services:
Figma: Operates entirely online without separate hosting or domain services.
Wix: Offers secure web hosting, custom domain registration, and enterprise-grade security.
E-commerce Capabilities:
Figma: Does not provide e-commerce solutions, focusing instead on design and collaboration tools.
Wix: Supports e-commerce with features for managing online stores, bookings, and online courses.
Pricing Comparison: Figma vs. Wix
Figma Pricing
Figma offers a range of pricing plans to cater to different user needs, from individual designers to large enterprises.
Starter: Free
Unlimited drafts
UI kits and templates
Basic design file inspection
Professional:
Collab seat: $3/month
Dev seat: $12/month
Full seat: $16/month
Unlimited files and projects
Team-wide design libraries
Advanced Dev Mode inspection
Organization: (Billed annually)
Collab seat: $5/month
Dev seat: $25/month
Full seat: $55/month
Unlimited teams
Shared libraries and fonts
Centralized admin tools
Enterprise: (Billed annually)
Collab seat: $5/month
Dev seat: $35/month
Full seat: $90/month
Custom team workspaces
Design system theming and APIs
SCIM seat management
Wix' Pricing
Wix offers a variety of pricing plans to cater to different needs, from personal websites to advanced business solutions.
Business Elite: $159 per month
Free domain for 1 year
Unlimited storage space
Multi-cloud hosting
Advanced marketing suite
Accept payments
Advanced eCommerce
Advanced developer platform
100 site collaborators
Priority customer care
Advanced eGift cards
Unlimited back in stock notifications
Primary plus 10 currencies
50,000 products in product catalog
Abandoned cart recovery
Automatic discounts
Accept pre-orders
Accept manual orders
Loyalty program
Loyalty tiers
Loyalty points expiration
Referral program
Dropshipping by Modalyst (50,000 products)
Product reviews
Business: $36 per month
Free domain for 1 year
100 GB storage space
Multi-cloud hosting
Standard marketing suite
Accept payments
Standard eCommerce
10 site collaborators
24/7 customer care
Advanced eGift cards
Unlimited back in stock notifications
Primary plus 5 currencies
50,000 products in product catalog
Abandoned cart recovery
Automatic discounts
Accept pre-orders
Accept manual orders
Loyalty program
Referral program
Dropshipping by Modalyst (250 products)
Product reviews
Core: $29 per month
Free domain for 1 year
50 GB storage space
Multi-cloud hosting
Basic marketing suite
Accept payments
Basic eCommerce
5 site collaborators
24/7 customer care
Basic eGift cards
10 back in stock notifications per month
50,000 products in product catalog
Abandoned cart recovery
Automatic discounts
Accept pre-orders
Accept manual orders
Loyalty program
Dropshipping by Modalyst (25 products)
Product reviews
Light: $17 per month
Free domain for 1 year
2 GB storage space
Multi-cloud hosting
Light marketing suite
2 site collaborators
24/7 customer care
Subframe, a Better Alternative to Figma and Wix
Subframe is a visual UI design tool that stays in sync with code. We combine a drag-and-drop editor with real, component-based design, allowing precise control for pixel-perfect, responsive layouts. Subframe instantly translates designs into clean, production-ready React and Tailwind code, removing the need for handoff and speeding up delivery.
Subframe's Features
Subframe – The best way to build UI, fast.
Component-Based Design: Create user interfaces with real, reusable components instead of static mockups. The visual editor includes a responsive drag-and-drop canvas for building precise, production-ready layouts.
Pre-Built UI Templates: Access a library of customizable templates inspired by established design patterns. Each template is built with reusable components to help speed up the design process.
Code Export: Generate clean, production-quality React and Tailwind code. Designs can be copied directly into a codebase, reducing time spent on handoff and manual CSS adjustments.
Free to Get Started: Enjoy free access to Subframe's visual design tools with no credit card required.
AI-Powered Design: Leverage AI to quickly transform ideas into interfaces, with features like prompt to UI, real prototypes, and adaptive design.
Subframe's Pricing
Subframe pricing is designed to cater to different user needs:
Free Plan: $0 per user/month
1 project
Up to 3 page designs
Up to 3 team members
100s of UI templates
Limited AI features
Pro Plan: $29 per user/month
Up to 3 projects
Unlimited page designs
Unlimited team members
Custom components
100s of UI templates
Full AI beta access
Custom Plan: Pricing is customized ("Let's talk")
Unlimited projects
Unlimited page designs
Integrate your components
Dedicated Slack support
Figma plugin
Unlimited AI
For more details, visit the Subframe Pricing page. Book a demo with Subframe to see how it can transform your design process.
Subframe's Reviews
Users have shared positive feedback about Subframe, noting its user-friendly interface, time-saving tools, and the quality of the UI designs it produces. The platform has earned a 5/5 rating on Product Hunt. Customers especially value the visual editor, drag-and-drop functionality, and AI features that help refine designs based on user input.
"Without Subframe, the frontend build of this tool would've taken a lot longer and a lot more financial resources." - Erin Kim
"Subframe helped us make a super clean UI for our console without designers." - Carl Peterson
"Huge shoutout to Subframe guys! Super easy to create UI, and the support is great." - Amartya Jha
Figma, Wix or Subframe? Which is The Best Tool For You
Figma excels in collaborative interface design, making it ideal for teams focused on creating detailed user interfaces and prototypes. Wix stands out for its user-friendly website building tools, offering extensive customization options and business management features without requiring coding skills. Subframe integrates design and code seamlessly, providing a unique combination of real component-based design and AI-powered features to generate production-ready React and Tailwind code.
If you prioritize detailed interface design and real-time collaboration, Figma is a great fit. For those looking to build and manage websites with ease, Wix may be the better choice. However, if you seek a platform that combines design flexibility with efficient code generation, Subframe stands out as the optimal solution.
Explore Subframe today to see how it can streamline your workflow and transform your design process. Get started on Subframe for free.
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