Choosing between Figma and Wix? Dive into our detailed analysis to make an informed decision for your design and frontend needs.
Irvin Zhan
•
2025-01-13
In the world of web design, choosing the right tool can make all the difference. Figma and Wix are two popular options, each offering unique features and capabilities.
This article delves into a detailed comparison of Figma and Wix, examining their features, pricing, and limitations. Whether you're a seasoned designer or a beginner, understanding these tools will help you make an informed decision.
Overview of Figma and Wix
What is Figma?
Figma is a collaborative interface design tool that helps design and development teams build products together. It allows for designing, prototyping, and refining products in one shared design file, facilitating seamless collaboration among team members.
Key features of Figma include design and prototyping in one place, a digital whiteboard for collaboration, and tools to translate designs into code. It also offers AI features, Auto Layout for consistent design adjustments, and batch editing to scale edits across multiple frames.
What is Wix?
Wix is a website builder platform that allows users to create, customize, and manage websites with ease. It offers a range of tools and features to help users bring their vision to life, whether they are building a personal blog, an online store, a portfolio, or a business website.
Key features of Wix include over 900 customizable templates, an AI website builder, and an intuitive drag-and-drop editor. Additionally, it provides advanced design features, business solutions like eCommerce and scheduling, and comprehensive support options.
Features of Figma & Wix
Similarities
Figma and Wix share several key features that make them popular choices for design and website creation.
AI Tools: Both platforms utilize AI to enhance user experience, with Figma offering AI-generated UI and Wix providing an AI website builder.
Customization: Figma's Auto Layout and Wix's drag-and-drop editor allow for extensive customization, enabling users to create tailored designs and websites.
Collaboration: Real-time collaboration is a core feature, with Figma supporting shared design files and Wix offering tools for team management and communication.
Prototyping: Figma's prototyping capabilities and Wix's advanced design features, such as animations, help users visualize and refine their projects.
Integration: Both platforms integrate with various third-party tools, enhancing functionality and streamlining workflows.
Differences
When comparing Figma and Wix, several distinct features set them apart.
Design Focus: Figma is primarily a design tool for creating and prototyping user interfaces, while Wix is a website builder focused on creating and managing complete websites.
Collaboration Tools: Figma offers real-time collaboration within a single design file, enabling multiple users to work simultaneously. Wix, on the other hand, provides team management tools but lacks the same level of integrated design collaboration.
Hosting Services: Wix includes web hosting services with features like multi-cloud hosting and DDoS protection. Figma does not offer hosting services as it is not a website builder.
E-commerce Capabilities: Wix supports eCommerce functionalities, allowing users to create online stores and manage sales. Figma does not have eCommerce features as it is focused on design and prototyping.
SEO and Marketing Tools: Wix provides built-in SEO and marketing tools, including AI-generated email marketing and social media integration. Figma does not offer these tools, as its primary function is design collaboration.
Pricing of Figma & Wix
Figma Pricing
Figma offers a range of pricing plans to cater to different needs, from individual designers to large organizations.
Starter Team: Free
Figma editor
3 collaborative design files
Unlimited personal drafts
Basic file inspection
Professional Team: $15 per full seat per month (Save 20% when billed annually)
Everything in Starter, plus:
Unlimited Figma files
Team libraries
Advanced prototyping
View annotations
Advanced inspection
VS Code extension
Unlimited version history
Shared and private projects
Organization: $45 per full seat per month or $25 per month for Dev Mode only (Billed annually)
Everything in Professional, plus:
Org-wide libraries
Design system analytics
Branching and merging
Private plugins
Centralized file management
Unified admin and billing
Single sign-on
Enterprise: $75 per full seat per month or $35 per month for Dev Mode only (Billed annually)
Everything in Organization, plus:
Advanced design system theming
Sync variables to code via REST API
Default libraries by workspace
Set default code language
Pin and auto-run plugins
Dedicated workspaces for teams
Guest access controls
Seat management via SCIM
Idle session timeout
Advanced link sharing controls
Wix Pricing
Wix offers a variety of pricing plans to suit different needs, from personal websites to business solutions.
Free Plan: $0 per month
Wix-branded domain
500MB storage
500MB bandwidth
Combo Plan: $16 per month
Custom domain
2GB bandwidth
3GB storage
Remove Wix ads
Unlimited Plan: $22 per month
Everything in Combo, plus:
Unlimited bandwidth
10GB storage
1 hour of video
Pro Plan: $27 per month
Everything in Unlimited, plus:
20GB storage
2 hours of video
Professional logo
Social media logo files
VIP Plan: $45 per month
Everything in Pro, plus:
35GB storage
5 hours of video
Priority support
Business Basic: $27 per month
Secure online payments
Unlimited bandwidth
20GB storage
5 hours of video
Business Unlimited: $32 per month
Everything in Business Basic, plus:
35GB storage
10 hours of video
Subscriptions
Business VIP: $59 per month
Everything in Business Unlimited, plus:
50GB storage
Unlimited video hours
Priority support
Enterprise: Custom pricing
Custom storage and bandwidth
Dedicated support
Advanced security
Contact Wix support for details
Reviews of Figma & Wix
Figma Reviews
Overall, users have given Figma a rating of 4.5 out of 5. While many appreciate its collaborative features, some find the learning curve and performance issues frustrating.
"Figma is powerful but can be overwhelming for new users. The interface is not always intuitive, making it hard to find certain features." - Alex, 3.5/5
"Performance can be sluggish, especially with large files. It often lags, which disrupts the workflow." - Jamie, 3/5
Wix Reviews
Overall, users have given Wix a rating of 4.2 out of 5. While many appreciate its features, some find the platform's limitations and customer support frustrating.
"The templates are restrictive, making it hard to customize beyond a certain point. Customer support is slow to respond." - Jordan, 3/5
"Wix can be expensive for what it offers. The editor is not always intuitive, and it can be difficult to make changes." - Taylor, 3.5/5
Subframe, a Better Alternative to Figma and Wix
Subframe is a code-first design tool that empowers users to build user interfaces swiftly and efficiently. With its intuitive drag-and-drop visual editor and pixel-perfect React + Tailwind CSS code generation, Subframe is designed to be loved by both designers and developers.
Pros of Subframe
Subframe is a code-first design tool that empowers users to build user interfaces swiftly and efficiently.
Design with real components: Subframe's visual UI editor allows users to drag-and-drop on an intuitive, responsive canvas, ensuring pixel-perfect UI every time.
Stunning UI templates: With hundreds of templates inspired by world-class products and built with reusable components, Subframe ensures you never start from scratch.
High-quality code generation: Skip the handoff process by copying and pasting front-end code directly into your codebase, allowing you to focus more on building and less on pixel-pushing CSS.
Free to start: Begin building UI visually without the need for a credit card, making it accessible for everyone to try.
Real-time collaboration: Subframe supports real-time collaboration, enabling teams to work together seamlessly on a responsive design canvas.
Subframe's Pricing
At Subframe, we offer a range of pricing options to suit your needs:
Free Plan: $0 per user/month
1 project
Up to 3 page designs
Up to 3 team members
200+ UI templates & snippets
Pro Plan: $29 per user/month
Up to 3 projects
Unlimited page designs
Unlimited team members
Custom components
200+ UI templates & snippets
Custom Plan: Pricing is customized ("Let's talk")
Unlimited projects
Unlimited page designs
Custom fonts
Integrate your own components
Dedicated Slack support
Figma plugin
For more details, visit our pricing page. Ready to see Subframe in action? Book a demo with us today!
What Are Others Saying?
Users have given Subframe an overall rating of 5 out of 5. They appreciate its ease of use, time-saving features, and high-quality UI output. Here are some of the sentiments from our satisfied customers:
"I love how easy this is to get started, especially with templates." - Dakota
"Turning ideas into code is one of the most critical tasks I've ever had. Subframe is super useful and user-friendly." - Germán Merlo
"Finally something that's not just a mockup. Would give you 5 upvotes, if I could!" - Aris Nakos
Why Choose Figma, Wix or Subframe?
If you're a designer or developer who values real-time collaboration and seamless integration with development workflows, Figma is the tool for you. It's ideal for teams that need to work together on complex design projects and require advanced prototyping capabilities.
On the other hand, if you're a small business owner or a freelancer looking to create a professional website without any coding skills, Wix is your go-to platform. Its intuitive drag-and-drop editor and comprehensive business solutions make it easy to build and manage a website efficiently.
As part of Subframe, we believe our code-first design tool is perfect for those who need to build user interfaces quickly and efficiently. If you're a designer or developer who wants to skip the handoff process and work with real components and high-quality code, Subframe is the ideal choice for you.
Figma, Wix, or Subframe: Which is The Best Tool For You?
Choosing between Figma, Wix, and Subframe ultimately depends on your specific needs and preferences. Each tool offers unique features that cater to different aspects of design and website creation, making them all viable options.
However, if you're looking for a code-first design tool that combines ease of use with high-quality code generation, we recommend giving Subframe a try. With its intuitive drag-and-drop editor, real-time collaboration, and pixel-perfect UI output, Subframe is designed to streamline your workflow and bring your ideas to life efficiently.
Join thousands of happy builders.
Subframe lets you build stunning UI with beautifully crafted components and a drag-and-drop visual editor.
