Choosing between Canva and Wix? Dive into our detailed analysis to make an informed decision for your design and frontend needs.
Irvin Zhan
•
2025-01-13
When it comes to creating websites or graphic designs, Canva and Wix are two popular choices. Both offer unique features and cater to different needs. In this article, we'll compare their key features, pricing, limitations, and user reviews to help you make an informed decision.
Canva: Overview and Key Features
Canva is a user-friendly design tool that caters to both beginners and professionals, offering a wide range of features.
Drag-and-Drop Interface: Canva's intuitive drag-and-drop interface allows users to easily create designs without any prior design experience.
Extensive Template Library: Canva offers thousands of customizable templates for various design needs, including social media posts, presentations, and marketing materials.
Stock Photos and Graphics: Users have access to a vast library of stock photos, illustrations, and icons, which can be used to enhance their designs.
Collaboration Tools: Canva enables team collaboration by allowing multiple users to work on the same design project simultaneously, with real-time updates.
Brand Kit: Canva's Brand Kit feature helps maintain brand consistency by storing brand colors, fonts, and logos in one place for easy access.
Custom Dimensions: Users can create designs with custom dimensions, making it easy to tailor graphics to specific requirements or platforms.
Download and Export Options: Canva supports various download formats, including PNG, JPG, PDF, and even print-ready files, catering to different needs.
Mobile App: Canva's mobile app allows users to design on the go, ensuring that creativity is not limited to desktop use.
Canva's Reviews
Overall, users appreciate Canva for its ease of use and extensive template library, though some note limitations in advanced features and customization options.
G2: 4.7/5
Hasan T. (3.0 out of 5): "Canva is a good tool for non-professional editors. Easier to use than other professional platforms, but lacks some important editing features like box shadows."
Anuja S. (5.0 out of 5): "Most recommended. Best app for designing everything from posters to wedding invitations. Easy to use with a wide range of templates."
Arjun H. (5.0 out of 5): "Flexible, helpful, quick fix for creatives. Allows creating designs without depending on the design team, especially useful for short timelines."
Rafeh S. (5.0 out of 5): "Using Canva is typically a smooth and intuitive experience. Accessible for everyone with a drag-and-drop interface and a variety of templates. Some advanced features are behind a paywall."
Nihal S. (5.0 out of 5): "My go-to app for graphic design. Simple and easy-to-use with thousands of customizable templates. The free version is sufficient for getting started."
Positive Aspects:
User-friendly and intuitive interface
Extensive template library
Accessibility for non-professional editors
Integration with third-party apps
Wide range of design elements
Common Concerns:
Limited advanced features
Reliance on an internet connection
Some premium features locked behind a paywall
Occasional issues with template variety and customization options
Wix: Overview and Key Features
Wix is a popular website builder known for its ease of use and extensive customization options.
Drag-and-Drop Editor: Wix's intuitive drag-and-drop editor allows users to design websites without any coding knowledge. Users can place elements like text, images, and videos anywhere on the page.
Template Selection: Wix offers over 500 designer-made templates across various categories, including business, e-commerce, and personal websites. Each template is fully customizable to fit specific needs.
App Market: The Wix App Market provides access to over 250 apps and services. Examples include Wix Bookings for appointment scheduling, Wix Stores for e-commerce, and Wix Chat for live customer support.
SEO Tools: Wix includes built-in SEO tools to help improve search engine rankings. Users can customize meta tags, URLs, and alt text, and use the SEO Wiz tool for personalized optimization plans.
Mobile Optimization: Wix automatically creates a mobile-friendly version of websites. Users can also customize the mobile view separately to ensure optimal performance on all devices.
Custom Domain and Hosting: Wix provides free hosting and the option to connect a custom domain. Users can purchase domains directly through Wix or connect existing ones.
Analytics and Reporting: Wix offers built-in analytics tools to track website performance. Users can monitor visitor statistics, traffic sources, and user behavior to make informed decisions.
Wix's Reviews
Overall, users find Wix to be user-friendly with a robust set of features, though some note issues with customization and pricing.
G2: 4.2/5
Andrew C. (1.0 out of 5): "Loved it until I started using the SEO. I liked the ease of the website functionality and real-time updates."
Dave M. (0.0 out of 5): "Fraudulent renewal scams - and way harder to use than Webflow or Tilda. It's become a fully-integrated marketing platform (lite version)..."
Juan S. (5.0 out of 5): "Wix - a simple, no-code solution to design and host your own website. I needed to get a website online ASAP - with zero experience!"
Tom R. (5.0 out of 5): "The simplicity is key. Wix is the easiest platform I have ever used."
Beth L. (5.0 out of 5): "I've done two different sites in Wix and I love it. Wix is very user-friendly."
Positive Aspects:
Ease of use and intuitive drag-and-drop editor
Good template library and powerful eCommerce solutions
Built-in marketing tools and full blogging capabilities
Common Concerns:
Limited customization and expensive pricing
Issues with SEO tools and customer support
Hidden upcharges and confusing subscription plans
Feature Comparison: Canva vs. Wix
Similarities
Despite targeting different aspects of design and website creation, Canva and Wix share several important similarities:
Drag-and-Drop Interface: Both platforms offer intuitive drag-and-drop editors, allowing users to create designs or websites without coding knowledge.
Customizable Templates: Canva and Wix provide a wide range of customizable templates to suit various needs, from social media posts to full websites.
AI Tools: Each platform includes AI-driven tools to assist in design and content creation, enhancing user experience and efficiency.
Mobile Optimization: Both ensure that designs and websites are mobile-friendly, with options to preview and customize for different devices.
Collaboration Features: Canva and Wix support real-time collaboration, enabling multiple users to work on the same project simultaneously.
SEO and Marketing Tools: Both platforms offer built-in SEO and marketing tools to help improve visibility and drive traffic to websites or designs.
Differences
Critical differences between Canva and Wix will likely influence your choice.
Primary Focus:
Canva: Primarily a design tool that also offers a website builder for simple, one-page sites.
Wix: A comprehensive website builder with extensive features for creating multi-page websites.
Customization and Design Flexibility:
Canva: Offers drag-and-drop design tools with a focus on visual content creation.
Wix: Provides advanced design features like scroll effects, animations, and interactions.
E-commerce Capabilities:
Canva: Lacks robust e-commerce features, focusing more on promotional and portfolio sites.
Wix: Includes comprehensive e-commerce tools for online stores, order management, and payment processing.
Template Variety:
Canva: Offers templates primarily for design projects like social media posts and presentations.
Wix: Provides over 900 templates tailored to various business types, including e-commerce, blogs, and portfolios.
Third-Party Integrations:
Canva: Integrates with design-focused apps like Bitmoji and Giphy.
Wix: Supports a wide range of third-party integrations through its App Market, including Google Analytics and Facebook Pixel.
Pricing Comparison: Canva vs. Wix
Canva Pricing
Canva offers a range of pricing plans to suit different needs, from individuals to large organizations.
Free Plan: $0/month
Access to thousands of templates
Over 100 design types (social media posts, presentations, letters, and more)
Hundreds of thousands of free photos and graphics
Pro Plan: $12.99/month or $119.99/year
Everything in the Free Plan
Access to over 75 million premium stock photos, videos, audio, and graphics
420,000+ templates with new designs daily
Ability to save designs as templates for your team
Teams Plan: $30.00/month per user
Everything in the Pro Plan
Advanced brand controls
Unlimited storage
24/7 Enterprise-level support
Ability to manage team members and permissions
Enterprise Plan: Contact Canva's support for pricing
Customized pricing based on the organization's needs
Advanced brand controls
Unlimited storage
24/7 support
Additional enterprise-level features
Wix' Pricing
Wix offers a variety of pricing plans to cater to different needs, from personal websites to advanced business solutions.
Business Elite: $159/month
Free domain for 1 year
Unlimited storage space
Multi-cloud hosting
Advanced marketing suite
Accept payments
Advanced eCommerce
Advanced developer platform
100 site collaborators
Priority customer care
75 lead-capture forms
100 fields per form
Google Ads with Wix
Get Found Today app by Uberall (Free for 1 year)
Customer accounts
Plans and recurring payments
Sell on marketplaces
Sell on social channels
Automated sales tax (500 transactions per month)
Product catalog (50,000 products)
Abandoned cart recovery
Automatic discounts
Accept pre-orders
Accept manual orders
Loyalty program
Loyalty tiers
Loyalty points expiration
Referral program
Dropshipping by Modalyst (50,000 products)
Product reviews
Branded eGift cards (Advanced)
Back in stock notifications (Unlimited)
Multiple currencies (Primary plus 10)
Business: $36/month
Free domain for 1 year
100 GB storage space
Multi-cloud hosting
Standard marketing suite
Accept payments
Standard eCommerce
10 site collaborators
24/7 customer care
25 lead-capture forms
75 fields per form
Google Ads with Wix
Get Found Today app by Uberall (Free for 1 year)
Customer accounts
Plans and recurring payments
Sell on marketplaces
Sell on social channels
Automated sales tax (100 transactions per month)
Product catalog (50,000 products)
Abandoned cart recovery
Automatic discounts
Accept pre-orders
Accept manual orders
Loyalty program
Loyalty tiers
Loyalty points expiration
Referral program
Dropshipping by Modalyst (250 products)
Product reviews
Branded eGift cards (Advanced)
Back in stock notifications (Unlimited)
Multiple currencies (Primary plus 5)
Core: $29/month
Free domain for 1 year
50 GB storage space
Multi-cloud hosting
Basic marketing suite
Accept payments
Basic eCommerce
5 site collaborators
24/7 customer care
10 lead-capture forms
50 fields per form
Google Ads with Wix
Get Found Today app by Uberall (Free for 1 year)
Customer accounts
Plans and recurring payments
Sell on marketplaces
Sell on social channels
Product catalog (50,000 products)
Abandoned cart recovery
Automatic discounts
Accept pre-orders
Accept manual orders
Loyalty program
Dropshipping by Modalyst (25 products)
Product reviews
Branded eGift cards (Basic)
Back in stock notifications (10 per month)
Light: $17/month
Free domain for 1 year
2 GB storage space
Multi-cloud hosting
Light marketing suite
2 site collaborators
24/7 customer care
4 lead-capture forms
10 fields per form
Google Ads with Wix
Customer accounts
Subframe, a Better Alternative to Canva and Wix
Subframe is a UI design tool that makes it easy to create and sync designs with code. We offer a visual editor where you can drag and drop real components, ensuring your layouts are pixel-perfect and responsive. Our tool instantly converts your designs into clean, production-ready React and Tailwind code, speeding up your workflow and eliminating the need for handoff.
Subframe's Features
Subframe is the UI design tool for the AI era, seamlessly integrating design and code.
Component-Based Design: Subframe allows the creation of user interfaces with real, reusable components instead of static mockups, ensuring precise, production-ready layouts.
Pre-Built UI Templates: Subframe offers a library of customizable templates inspired by established design patterns, built with reusable components to speed up the design process.
Code Export: Subframe generates clean, production-quality React and Tailwind code, allowing designs to be copied directly into a codebase, reducing time spent on handoff and manual CSS adjustments.
Free to Get Started: Subframe provides free access to its visual design tools with no credit card required, making it easy to begin designing immediately.
AI-Powered Design: Subframe leverages AI capabilities to help users quickly go from idea to interface, adapting to their design styles for a more efficient workflow.
Subframe's Pricing
Subframe offers flexible pricing options to suit different needs:
Free: $0 per user/month
1 project
Up to 3 page designs
Up to 3 team members
100s of UI templates
Limited AI features
Pro: $29 per user/month
Up to 3 projects
Unlimited page designs
Unlimited team members
Custom components
100s of UI templates
Full AI beta access
Custom: Contact for pricing
Unlimited projects
Unlimited page designs
Integrate your components
Dedicated Slack support
Figma plugin
Unlimited AI
For more details, visit the Subframe Pricing page. Book a demo with Subframe to see how it can transform your design workflow.
Subframe's Reviews
Users have shared positive feedback about Subframe, noting its user-friendly interface, time-saving tools, and the quality of the UI designs it produces. The platform has earned a 5/5 rating on Product Hunt. Customers especially value the visual editor, drag-and-drop functionality, and AI features that help refine designs based on user input.
"Subframe saved us a lot of time by letting me ship frontend code and control the product experience." - Erin Kim
"Subframe helped us make a super clean UI for our console without designers." - Carl Peterson
"Huge shoutout to Subframe guys! Super easy to create UI, and the support is great. Highly recommend!" - Amartya Jha
Canva, Wix or Subframe? Which is The Best Tool For You
Canva excels in providing user-friendly design tools and templates for creating visually appealing content, making it ideal for social media posts, presentations, and simple websites. Wix stands out with its comprehensive website-building capabilities, offering extensive customization options and robust e-commerce features, perfect for those looking to build multi-page websites with advanced functionalities.
Subframe seamlessly integrates design and code, offering a unique solution for those who need both design flexibility and efficient code generation. It combines real component-based design with AI-powered features, producing production-ready React and Tailwind code. If you prioritize ease of use and extensive templates, Canva is a great fit; for advanced website customization and e-commerce, Wix may be the better choice. But for those looking for a tool that bridges the gap between design and development, Subframe stands out.
Explore Subframe today to see how it can streamline your workflow and transform your design process. Get started on Subframe for free.
Join thousands of happy builders.
Subframe lets you build stunning UI with beautifully crafted components and a drag-and-drop visual editor.
