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Bubble.io vs Wix: Which One is Better in 2025?

Choosing between Bubble.io and Wix? Dive into our detailed analysis to make an informed decision for your design and frontend needs.

When it comes to building websites, Bubble.io and Wix are two popular platforms that often come up. Both offer unique features and cater to different needs. In this article, we'll compare their key features, pricing, limitations, and user reviews to help you make an informed decision.

Bubble.io: Overview and Key Features

Bubble.io

Bubble.io is a no-code platform designed to help users build web applications without needing to write code.

  • Visual Editor: Bubble.io offers a drag-and-drop interface, allowing users to design web applications visually. This feature eliminates the need for coding knowledge.
  • Database Management: Users can create and manage databases directly within the platform. It supports complex data structures and relationships, making it suitable for various applications.
  • Custom Plugins: Bubble.io supports custom plugins, such as Stripe for payment processing and Algolia for search functionality. These plugins extend the platform's capabilities.
  • Responsive Design: The platform includes tools for creating responsive designs, ensuring applications look good on all devices. Users can adjust layouts for different screen sizes.
  • API Integrations: Bubble.io allows users to connect with external APIs. This feature is useful for integrating third-party services like Google Maps or social media platforms.
  • User Authentication: Built-in user authentication features enable secure login and registration processes. Users can implement social logins and password recovery options.
  • Workflow Automation: Users can set up workflows to automate tasks within their applications. This includes actions like sending emails, updating data, and triggering events based on user interactions.
  • SEO Tools: Bubble.io provides SEO tools, including meta tags, custom URLs, and sitemap generation. These tools help improve the visibility of web applications in search engines.

Bubble.io's Reviews

Overall, user feedback on Bubble.io highlights its ease of use and powerful features, but also notes some performance and pricing concerns.

  1. G2: 4.4/5
  • "Easy to use, super cost-effective, and can be deployed instantly. The performance is not at par with full-stack in-house tech, but it gets the work done." - Shubham B., 5/5
  • "Very intuitive, easy to use, and clear processes. Built my first app after only 1 month since I started to study Bubble." - Razvan P., 5/5
  • "Too bloated and expensive. You can do anything with it, but it's a pain to use and the pricing is far from affordable." - Lloyd P., 0/5
  • "Very robust as a backend and almost everything can be done without a single line of code. It is a bit complex for non-coders." - Pritam S., 5/5
  • "Do not use Bubble.io. They do not care about security and the platform is slow. The support is bad and the platform is a ripoff." - Adam V., 0/5

Positive Aspects:

  • User-friendly and intuitive interface
  • Powerful and advanced features
  • Quick and easy app development
  • Strong community and customer support

Common Concerns:

  • High pricing, especially for the Business plan
  • Occasional slow loading speeds
  • Limitations in publishing apps to major app stores
  • Restrictions on the number of users and data rows

Wix: Overview and Key Features

Wix

Wix is a widely-used website builder known for its user-friendly interface and extensive customization options.

  • Drag-and-Drop Editor: Wix offers an intuitive drag-and-drop editor, allowing users to design websites without any coding knowledge. This feature includes pre-designed templates and elements that can be easily customized.
  • App Market: The Wix App Market provides a variety of plugins and extensions, such as Wix Bookings for appointment scheduling and Wix Stores for e-commerce functionality. These apps enhance the website's capabilities.
  • SEO Tools: Wix includes built-in SEO tools like customizable meta tags, alt text for images, and URL slugs. The platform also offers an SEO Wiz tool that guides users through optimizing their site for search engines.
  • Mobile Optimization: Wix ensures that websites are mobile-friendly by providing tools to adjust layouts and elements specifically for mobile devices. Users can preview and edit the mobile version of their site separately.
  • Blogging Platform: Wix's blogging platform allows users to create and manage blog posts easily. Features include categories, tags, and social sharing options, making it suitable for content creators.
  • Custom Domain and Hosting: Wix provides free hosting and the option to connect a custom domain. The platform also includes SSL certificates for secure connections and reliable uptime.
  • Customer Support: Wix offers 24/7 customer support through various channels, including live chat, email, and a comprehensive help center with tutorials and guides.

Wix's Reviews

Overall user feedback on Wix highlights its ease of use and extensive features, but also notes some limitations and pricing concerns.

  1. G2: 4.2/5
  • "Loved it until I started using the SEO. They don't back it up and blame it on Google." - Andrew C., 1/5
  • "Fraudulent renewal scams - and way harder to use than Webflow or Tilda." - Dave M., 0/5
  • "Wix - a simple, no-code solution to design and host your own website." - Juan S., 5/5
  • "The simplicity is key. Wix is the easiest platform I have ever used." - Tom R., 5/5
  • "I've done two different sites in Wix and I love it. Very user-friendly." - Beth L., 5/5

Positive Aspects:

  • Ease of use with an intuitive drag-and-drop editor
  • Wide range of website templates
  • Advanced SEO features
  • Powerful eCommerce solutions
  • Built-in marketing tools

Common Concerns:

  • Limited customization options
  • Expensive pricing
  • Issues with SEO functionality
  • Customer support concerns
  • Misleading pricing guides and hidden charges

Feature Comparison: Bubble.io vs. Wix

Similarities

Despite their differences, Bubble.io and Wix share several key features:

  • Drag-and-Drop Interface: Both platforms offer intuitive drag-and-drop editors, allowing users to design websites and applications without coding knowledge.
  • Hosting Services: Each platform provides secure hosting, ensuring users don't need to manage servers or worry about uptime and security.
  • E-commerce Capabilities: Both support e-commerce functionalities, including payment processing, product management, and order tracking.
  • SEO Tools: Built-in SEO tools are available on both platforms, helping users optimize their sites for search engines with customizable meta tags and URLs.
  • Third-Party Integrations: Both platforms support integrations with various third-party services, enhancing functionality through external APIs and plugins.
  • User Authentication: Each platform includes user authentication features, enabling secure login and registration processes for web applications.

Differences

Critical differences between Bubble.io and Wix will likely influence your choice.

  • Primary Focus:
    • Bubble.io: Primarily a full-stack no-code app builder for creating web applications.
    • Wix: Focused on website creation with extensive business and marketing tools.
  • Customization and Design Flexibility:
    • Bubble.io: Offers extensive customization for web applications, including database management and workflow automation.
    • Wix: Provides design flexibility through a drag-and-drop editor and over 900 customizable templates.
  • Business Tools:
    • Wix: Includes built-in business tools like CRM, email marketing, and payment solutions.
    • Bubble.io: Lacks integrated business tools but supports custom plugins for added functionality.
  • AI Features:
    • Wix: Utilizes AI-driven tools for website creation and optimization.
    • Bubble.io: Does not offer AI-driven design tools.
  • Support and Resources:
    • Wix: Provides 24/7 customer support and a comprehensive help center.
    • Bubble.io: Offers community support and documentation but lacks 24/7 customer service.

Pricing Comparison: Bubble.io vs. Wix

Bubble.io Pricing

Bubble.io offers a range of pricing plans designed to cater to different needs and budgets. Here's a breakdown of their pricing structures:

  • Free Plan: $0/month
    • Includes core platform features
    • Community support
    • Bubble branding
  • Personal Plan: $25/month
    • Custom domain
    • 10 GB storage
    • API access
  • Professional Plan: $115/month
    • 20 GB storage
    • Increased capacity
    • Version control
  • Production Plan: $475/month
    • 50 GB storage
    • Priority support
    • Multiple development versions
  • Custom Plan: Contact support for pricing
    • Tailored features and storage
    • Dedicated account manager
    • Enterprise-level support

Wix' Pricing

Wix offers a variety of pricing plans to cater to different needs and budgets. Here's a breakdown of their pricing structures:

  • Business Elite: $159/month
    • Free domain for 1 year
    • Unlimited storage space
    • Multi-cloud hosting
    • Advanced marketing suite
    • Accept payments
    • Advanced eCommerce
    • Advanced developer platform
    • 100 site collaborators
    • Priority customer care
    • 75 lead-capture forms
    • 100 fields per form
    • Google Ads with Wix
    • Get Found Today app by Uberall (Free for 1 year)
    • Customer accounts
    • 500 automated sales tax transactions per month
    • 50,000 product catalog
    • Abandoned cart recovery
    • Automatic discounts
    • Accept pre-orders
    • Accept manual orders
    • Loyalty program
    • Loyalty tiers
    • Loyalty points expiration
    • Referral program
    • Dropshipping by Modalyst (50,000 products)
    • Product reviews
    • Branded eGift cards (Advanced)
    • Back in stock notifications (Unlimited)
    • Multiple currencies (Primary plus 10)
  • Business: $36/month
    • Free domain for 1 year
    • 100 GB storage space
    • Multi-cloud hosting
    • Standard marketing suite
    • Accept payments
    • Standard eCommerce
    • 10 site collaborators
    • 24/7 customer care
    • 25 lead-capture forms
    • 75 fields per form
    • Google Ads with Wix
    • Get Found Today app by Uberall (Free for 1 year)
    • Customer accounts
    • 100 automated sales tax transactions per month
    • 50,000 product catalog
    • Abandoned cart recovery
    • Automatic discounts
    • Accept pre-orders
    • Accept manual orders
    • Loyalty program
    • Loyalty tiers
    • Loyalty points expiration
    • Referral program
    • Dropshipping by Modalyst (250 products)
    • Product reviews
    • Branded eGift cards (Advanced)
    • Back in stock notifications (Unlimited)
    • Multiple currencies (Primary plus 5)
  • Core: $29/month
    • Free domain for 1 year
    • 50 GB storage space
    • Multi-cloud hosting
    • Basic marketing suite
    • Accept payments
    • Basic eCommerce
    • 5 site collaborators
    • 24/7 customer care
    • 10 lead-capture forms
    • 50 fields per form
    • Google Ads with Wix
    • Get Found Today app by Uberall (Free for 1 year)
    • Customer accounts
    • 50,000 product catalog
    • Abandoned cart recovery
    • Automatic discounts
    • Accept pre-orders
    • Accept manual orders
    • Loyalty program
    • Dropshipping by Modalyst (25 products)
    • Product reviews
    • Branded eGift cards (Basic)
    • Back in stock notifications (10 per month)
  • Light: $17/month
    • Free domain for 1 year
    • 2 GB storage space
    • Multi-cloud hosting
    • Light marketing suite
    • 2 site collaborators
    • 24/7 customer care
    • 4 lead-capture forms
    • 10 fields per form
    • Google Ads with Wix
    • Customer accounts

Subframe, a Better Alternative to Bubble.io and Wix

Subframe is a visual UI design tool that makes building user interfaces fast and easy. We combine a drag-and-drop editor with real, component-based design, giving you precise control for pixel-perfect, responsive layouts. Our tool instantly translates designs into clean, production-ready React and Tailwind code, eliminating the need for handoff and speeding up delivery.

Subframe's Features

Subframe is the UI design tool for the AI era, offering a seamless integration of design and code.

  • Component-Based Design: Subframe allows the creation of user interfaces with real, reusable components, ensuring precise, production-ready layouts.
  • Pre-Built UI Templates: The platform offers a library of customizable templates inspired by established design patterns, built with reusable components to speed up the design process.
  • Code Export: Subframe generates clean, production-quality React and Tailwind code, allowing designs to be copied directly into a codebase, reducing time spent on handoff and manual CSS adjustments.
  • Free to Get Started: Subframe offers free access to its visual design tools with no credit card required, making it accessible for everyone.
  • Real-Time Collaboration: The tool supports real-time collaboration, enabling teams to work together seamlessly on the same project, enhancing productivity and creativity.

Subframe's Pricing

Subframe pricing offers flexible options to suit different needs:

  • Free Plan: $0 per user/month
    • 1 project
    • Up to 3 page designs
    • Up to 3 team members
    • 100s of UI templates
    • Limited AI features
  • Pro Plan: $29 per user/month
    • Up to 3 projects
    • Unlimited page designs
    • Unlimited team members
    • Custom components
    • 100s of UI templates
    • Full AI beta access
  • Custom Plan: Contact us for pricing
    • Unlimited projects
    • Unlimited page designs
    • Integrate your components
    • Dedicated Slack support
    • Figma plugin
    • Unlimited AI

For more information, visit the Subframe Pricing page. Book a demo with us to see how Subframe can transform your UI design process.

Subframe's Reviews

Users have shared positive feedback about Subframe, noting its user-friendly interface, time-saving tools, and the quality of the UI designs it produces. The platform has earned a 5/5 rating on Product Hunt. Customers especially value the visual editor, drag-and-drop functionality, and AI features that help refine designs based on user input.

  • "Without Subframe, the frontend build of this tool would've taken a lot longer and a lot more financial resources." - Erin Kim
  • "Subframe helped us make a super clean UI for our console without designers." - Carl Peterson
  • "Huge shoutout to Subframe guys! Super easy to create UI, and the support is great. Highly recommend!" - Amartya Jha

Bubble.io, Wix or Subframe? Which is The Best Tool For You

Bubble.io is ideal for building full-stack web applications without code. It offers strong database management and workflow automation, making it a solid choice for complex applications and backend-driven projects.

Wix excels in web design, allowing users to create visually rich websites with custom interactions and animations. It's particularly well-suited for designers who want detailed control over HTML and CSS without writing code.

Subframe, on the other hand, seamlessly integrates design and code. It combines real component-based design with AI-powered features, enabling the creation of production-ready React and Tailwind code. Subframe is a great option for those seeking both design flexibility and efficient code generation in a single platform. Get started with Subframe for free.

Join thousands of happy builders.

Subframe lets you build stunning UI with beautifully crafted components and a drag-and-drop visual editor.